Dr Arora has 25 years of experience in academics and industry, with significant exposure to FMCG & Media. He has taught in some of the leading B schools, across UGC & AICTE programs, at both UG & PG level. He is a recognized Management faculty of Mumbai University and was a core/visiting faculty with prestigious institutions like NMIMS, BIMTECH, Welingkar & Somaiya Institute of Management. He has presented and published some papers in leading international journals and is on the review panel of JBMA, the foremost international Branding journal.
B.Com from Calcutta University
MMS (Marketing) from Mumbai University
PhD (Management) from Singhania University
Academics – 14 years
Industry – 11 years
Decoding the brand genericide conundrum: from top of mind to bottom of market (published in Managerial Marketing ejournal, SSRN, August 2017 issue).
Published a paper on “IPR Implications of Brand Genericide” in Excel International Journal (January, 2013), ISSN 2249 8834.
Published a paper on “Curse of Defining the Category” in Zenith International Journal (March, 2012), ISSN 2231 5780.
Published a paper on “The Curse of Genericide: Why Bisleri needs to ‘Stay Protected’” in Techno-Path, February 2012 (international journal of NMIMS), ISSN 0975 525 X.