PR & ADVERTISING: Brand crisis management (Entries will be taken prior)
(Sarkar – 9564682663, Mallika Grover- 9635341182)
The Centre for Science and Environment has alleged that coca-cola soft drink contains pesticide levels many times higher than permissible limits. Sales have fallen and products have taken off the shelf.
The other brands of Coca-Cola is also suffering from the setback. Even five months after the CSE assertion, officials of Coca-Cola admit the damage done by these accusations have been far-reaching. Sales have been hit substantially and refuse to show any chances of recovery.
Create a 360 degree advertising and Public relations plan that puts the company on the path of positive growth.
- Each team can have a minimum of two members and a maximum of four members.
- A powerpoint presentation of minimum 7 slides need to presented that highlights the brand revival steps taken by the team