Kaushik Samaddar
Asst. Professor

He is a practitioner turned academician with over 8 years of industry experience in FMCG & Banking Sector. His specialization is into marketing of consumer goods and financial products. Presently he is working as an assistant professor (marketing) in Inspiria Knowledge Campus, Siliguri, West Bengal. Prior to joining academics, he had been a junior research fellow (JRF) with Faculty of Management with Symbiosis International (Deemed University), Pune, India while pursuing his PhD.

Kaushik Samaddar
Asst. Professor
He is a practitioner turned academician with over 8 years of industry experience in FMCG & Banking Sector. His specialization is into marketing of consumer goods and financial products. Presently he is working as an assistant professor (marketing) in Inspiria Knowledge Campus, Siliguri, West Bengal. Prior to joining academics, he had been a junior research fellow (JRF) with Faculty of Management with Symbiosis International (Deemed University), Pune, India while pursuing his PhD.
EDUCATION
  • BBA (Marketing): St. Xavier’s College, Kolkata (University of Calcutta)
  • MBA (Marketing): ICFAI Business School,(ICFAI University)
  • UGC-NET (Management)-2018
EXPERIENCE
  • Industry: 8 years
  • Academics: 2 Years as JRF & 2 Months as an Assistant professor
PUBLICATIONS
  • Samaddar, K. & Menon, P. (2020). Non-deceptive counterfeit products: A morphological analysis of literature and future research agenda. Journal of Strategic Marketing, DOI: 10.1080/0965254X.2020.1772348. (SCOPUS, ABDC A, ABS 2), (Published).
  • “Issues and Challenges in Implementing Sharing Economy in Tourism: A Triangulation Study” Management of Environmental Quality (MEQ) (SCOPUS, ABDC C, ABS 1), DOI:10.1108/MEQ-03-2020-0054, (Accepted 31.05.2020)
  • “Towards Globalisation of B-Schools: Best Practices for Sustainable Higher Education” International Journal of Business and Globalisation (SCOPUS & ABDC C) (Accepted 16.01.2020).
  • Samaddar, K. & Menon, P. (2019). Marketing Higher Education: A Study on Attaining Sustainability through Redesigning Curriculum. SAMVAD, 18, 84-93. (UGC Indexed) (Published).
Subjects taught
  • Principles of Management
  • Marketing Management
  • Sales & Distribution
  • Entrepreneurship