Neerjang Lama

Head of Student Affairs

An affirmatively encouraging and motivated person, Neerjang Lama, is dedicated in providing students with a vibrant and interesting learning environment in which they can grow and develop. Through classroom experiences and relevant research-based publications he has productively lectured varying concepts in Marketing and Management for over fourteen years to both undergraduate (BBA) and postgraduate (MBA) students in Malaysia and Singapore.

EDUCATION

EXPERIENCE

AREA OF INTEREST

SUBJECT TAUGHT

Business Planning
Consumer Behaviour
Cross-Cultural Studies
E-Marketing
Global Marketing
Human Resource Management
International Business
Management
Management Consulting
Marketing Communication
Marketing for Entrepreneurs
Marketing Management
Marketing Strategy
Multimedia and Marketing
Organizational Behaviour
Presentation & Research skills
Principles of Marketing
Product Planning and Management
Psychology
Sales Management
Strategic Management
Training and Development

PUBLICATIONS

Neerjang Lama, Gunjan Suresh Jaiswal, Nandita Sapra, Jyotsna A. Patil. (2013). A Study on the Precursors for Gastronomic Satisfaction of Tourists in Malaysia. Journal of Social and Development Sciences 4 (1), 6-15.
Neerjang Lama, Wong Lai Soon, Bobby Chai Boon Hui, Wong Kee Luen. (2013). Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband. Information Management and Business Review, 5 (2), 58-65.
Neerjang Lama, K. Raja, Kumar K. Kathiravelu, Chua Beng Hui, Bobby Chai Boon Hu, Wong Tai Seng, Ramesh Kumar Moona Haji Mohamed. (2014). Youth Perception towards Green Credential Advertisements in a Malaysian context. International Journal of Academic Research in Business and Social Sciences, 4 (6), 186-209.
Neerjang Lama, Wong Lai Soon, Assoc. Prof. Dr Nor Aishah Binti Buang, Wong Tai Seng (2012, June). Customer’s perception on retail therapy and its effect on customer loyalty. Paper presented at the Proceedings of the 2nd International Conference on Management, Langkawi, Malaysia.
Neerjang Lama, Alwyn Foo Hsien, Chan Chun Yik, Ng Li Qian, Low Han Zhen, Yow Chong Sen. (2012, December). Antecedents to the Attitude Architecture and Purchase Intentions of Organic Food in Malaysia: A Proposed Framework. Paper presented at the Proceedings of the 2nd International Conference on Education and Information Management (ICEIM-2012), Penang, Malaysia.
Neerjang Lama, Lee Mui Yee, Nicholas Juing Ana Uba, Phan Yee Yin, Teoh Vei Kean, Tong Sze Wee. (2013, June). Purchase Intention of Hybrid Cars: A Perspective from the Theory of Planned Behavior on Malaysian Young Adults. Paper presented at the Proceedings of the 3rd International Conference on Management, Langkawi, Malaysia.
Neerjang Lama, A Seetharaman, Ali Khatibi, Khaizura Ab Karim: “Air Asia: Challenges of Budget Airline Industry Operations Management” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review – Vol 1 pp 50-59 (2006)

Neerjang Lama

Head of Student Affairs

EDUCATION

EXPERIENCE

AREA OF INTEREST

SUBJECT TAUGHT

PUBLICATIONS

Useful Links

Courses

Free Career Resources!

Free Career Resources!

Useful Links

Student Grievance Desk