State & National-Level Tournaments
Coaches and students actively compete at state and national level, turning classroom theory into real competitive exposure.
You will not just study sport here; you will learn to run the business behind it.
Over 4 years, you'll get into sports training & conditioning, event management, marketing, law, analytics and more — not as separate subjects, but as parts of one industry you're learning to operate in. By graduation, you're not watching from the stands. You know how the business of sport actually works.
Undergraduate program in
Sports Management
Duration
4 Years
UG Degree
Eligibility
10+2
Any stream
Format
Full Time
On campus
Commencement
1st July 2026
Session 2026
Objectives
- You’ll understand how sports administration, marketing, finance and event operations actually work — and how they move together.
- You’ll build event-management skills that hold up on a live field, not just on paper.
- You’ll use the data and analytics tools sports organisations use to make real decisions.
- You’ll graduate with the confidence to run an event, manage an athlete, or lead a sports business.
Why pursue
Sports Management from Inspiria?
Manage the Business of Sports
Learn to run sports organisations end-to-end — administration, operations, marketing and public relations — with a curriculum blending theory and hands-on practice.
Build an Entrepreneurial Edge
Develop the mindset and skills to launch and grow sports businesses in one of the world’s fastest-booming industries.
Gain Real Industry Exposure
Get on-the-job training through national-level leagues, clubs and organisations — experiencing your passion, not just studying it.
More Than a Degree
Four years. Four versions of you. Here's what you build, year by year.
Year 1
You Become an Event Foundation Builder
Foundation year. Walk in as a sports fan, with your first taste of what managing a sports event actually takes.
Skill
Sports Event Management: Plan, organise, execute and evaluate a real sports event, safely and efficiently.
Sports Analytics & Performance Insight: Use data to evaluate performance and support real training decisions.
Value Add
Life Skills & Personality Development: Build the confidence and communication skills every sports professional needs.
Year 2
You Become an Event Master
You stop assisting and start leading. By the end of this year, you independently run entire events.
Skill
Sports Marketing: Promote sports brands, events and athletes to actually engage an audience.
Sports Tourism & Mega Event Strategy: Plan mega events and build destination value, not just a single day's programme.
Athlete Branding & Promotional Strategy: Build an athlete's brand and visibility like a real agent would.
Year 3
You Become a Domain-Ready Sports Professional
You step out of the classroom for an internship, real industry exposure, working with leading sports bodies across the country.
Portfolio
Internship 1: Practical experience with leading sports organisations across the country.
Skill
Managing Sports Organisations: Oversee operations, leadership and strategy the way real sports bodies do.
Law & Risk Management: Minimise legal risk through compliance, safety and liability management.
Year 4
You Become a Placement-Ready Sports Professional
By this time, you've worked with top sports organisations, and you're ready to step into the industry.
Portfolio
Internship 2 & Placement: Practical experience with top sports organisations, paving the way for a career in the industry.
Skill
Officiating and Coaching: Guide athletes and enforce rules to ensure fair play, hands-on.
First Aid and CPR: Emergency care skills every sports professional should have on hand.
Proven Outcomes
100% Placement Track Record
Internship and placement percentage, year by year.
80%
75%
100%
100%
2022202320242025
Internship & placement rate for the BBA Sports Management cohort, 2022–2025.
Backed by Real Recruiters
The sports organisations that hire and grow our graduates.
On-Campus Facilities
World-Class Sports Infrastructure
Train where it counts. Sports Management students get hands-on access to professional-grade playing and practice facilities, right on campus.
Floodlit Multi-Sport Arena
A covered, all-weather court complex for basketball, volleyball and more — floodlit for play well into the night.
Full-Size Football Ground
A regulation outdoor field where students train, compete and host inter-college tournaments.
Indoor Rooftop Turf
A netted, all-weather practice turf for cricket and skills training, right on campus.
Indoor Futsal Court
A 5-a-side artificial-turf court for year-round football, drills and small-sided games.
Cricket Practice Nets
Enclosed, all-weather batting and bowling nets on the campus lawn for focused cricket practice.
Open-Air Strength & Fitness Zone
A covered, floodlit outdoor gym with strength machines, free weights and a functional-training rig.
Table Tennis Arena
Tournament-grade indoor table tennis tables for year-round training and inter-college play.
Snooker & Billiards Lounge
A full-size professional snooker table for cue-sport practice and recreation between classes.
Where Can a BBA in Sports Management Take You?
Sport is a fast-growing industry that runs on far more than what happens on the field. A BBA in Sports Management prepares you to market brands, run events, manage athletes, govern federations and turn data into decisions. Explore the career paths you can build after graduation.
Career Paths
Sports Marketing & Sponsorship
Promote sports brands, events and athletes, and build the sponsorship deals that fund them.
Roles
Sports Marketing ExecutiveSponsorship ExecutiveBrand Executive
Event & Facility Management
Plan, run and manage sports events and the venues that host them.
Roles
Event ManagerSports Facility ManagerOperations Executive
Athlete Management & Representation
Manage athlete careers, brand deals and public image.
Roles
Athlete ManagerPlayer AgentTalent Manager
Sports Administration & Governance
Run the sports bodies and federations that keep the game organised.
Roles
Sports AdministratorFederation ExecutiveGovernance Officer
Sports Media & Communications
Tell the stories that build sports brands and fanbases.
Roles
Sports JournalistPR ExecutiveCommunications Manager
Sports Analytics
Turn performance and match data into real decisions.
Roles
Performance AnalystData AnalystScouting Analyst
Sports Law & Business
Handle the contracts, compliance and business side of sport.
Roles
Sports Law AssociateCompliance OfficerBusiness Consultant
Industries You Can Work In
Sports Leagues & ClubsSports Apparel & Equipment BrandsSports Media & BroadcastingEvent Management CompaniesSports Federations & AssociationsFitness & WellnessSports Tech & AnalyticsSports Tourism
Meet Your Mentors
Learn from the best in the Game.
Professor of Practice
Richard Chamberlain
Basketball Coach
Rajendra Rajak
Kickboxing Coach
Shiva Gurung
Football Coach
Nagen Tamang
Gym Trainer
Ritik Jaiswal
Asst. Professor
Sushovan Gupta
Asst. Professor
Nallamilli Neehar
Head Academics
Dr. Anirban Bhattacharya
Top Placements
Inspiria BBA Sports Management graduates land roles across the sports industry.
Vineet Sahu
Batch of 2022-2025
Sudipto Kanjilal
Batch of 2020-2023
Baishnavi Gurung
Batch of 2020-2023
Vineet Sahu
Batch of 2022-2025
Sudipto Kanjilal
Batch of 2020-2023
Baishnavi Gurung
Batch of 2020-2023
Vineet Sahu
Batch of 2022-2025
Sudipto Kanjilal
Batch of 2020-2023
Baishnavi Gurung
Batch of 2020-2023
Vineet Sahu
Batch of 2022-2025
Sudipto Kanjilal
Batch of 2020-2023
Baishnavi Gurung
Batch of 2020-2023
Vineet Sahu
Batch of 2022-2025
Sudipto Kanjilal
Batch of 2020-2023
Baishnavi Gurung
Batch of 2020-2023
Vineet Sahu
Batch of 2022-2025
Sudipto Kanjilal
Batch of 2020-2023
Baishnavi Gurung
Batch of 2020-2023
What Others Say about Us
Hear from recruiters who hire our BBA Sports Management talent.
“When we started our project in Siliguri, we were looking for a team of Sports Enthusiasts to work with us. Inspiria Knowledge Campus was one of the colleges which reverted back with a pool of candidates and everything was organised from A to Z for the hiring process from their end. I also got to know that they have a separate department for Sports Management which is exactly what we were looking for. Also upon visiting the campus we got to know that students are actually experiencing their passion there rather than only studying literature. Finally we hired two fantastic interns from their campus and now one of them is our permanent member.”
Himanshu Malik
Store Head, Decathlon
Beyond the Classroom
Competitive exposure and events that take learning beyond the lecture hall.
Our Flagship Event: YouthRun
The department's flagship event promotes fitness and community engagement, drawing over 1,000 participants annually.
Know MoreInter-Departmental Sports Events
12 inter-departmental tournaments a year, where students from every Inspiria department compete across sports — with an overall champion crowned at year's end.
Inter-College Sports Tournaments
Regular participation in inter-college and university-level tournaments, building a real collegiate sporting culture.
Open & Inter-School Sports Tournaments
Regularly hosted open tournaments — plus inter-school events in Futsal, Football, Basketball, and Box Cricket — giving passionate players a real platform.
Your BBA Sports Management Journey
Your journey to becoming a sports management professional.
1st Semester
- Principles of Management & Statistics
- Sports Training & Conditioning / Sports Training & Conditioning Lab
- Computer Fundamental
- Anyone from GE Basket A/D
- English & Professional Communication
- Life Skills and Personality Development
- Yoga / Health & Wellness / Sports
2nd Semester
- Foundation and History of Physical Education
- Contemporary Issues in Sports
- Management Information System
- Anyone from GE Basket B/E
- Modern Indian Languages and Literature
- IT Skills
- Critical Thinking / NSS / Mental Health / Environmental Studies
3rd Semester
- Financial Management and Accounting
- Basics of Sports Medicine and Nutrition
- Word, PowerPoint & Spreadsheet Application
- Anyone from GE Basket C/F
- The Constitution, Human Rights and Law
- Understanding Basics of Cyber Security
4th Semester
- Sports Marketing
- Human Resource Management
- Sports Communication
- Basics of Operating System / Database Management with SQL
- Graphic Design with Photoshop & Illustrator
- Society, Culture and Human Behaviour
5th Semester
- Spectator Management & Funding in Sports
- Test, Measurement and Evaluation in Physical Education
- Cloud Computing
- E-commerce and Application
- Internship
6th Semester
- Law & Risk Management
- Managing Sports Organization
- Advertising & Public Relation in Sports
- Web Development with HTML and CSS
- Internet and Networking
7th Semester
- Anatomy, Physiology and Exercise Physiology
- Psychology and Sociology in Physical Education
- Research Methodology
- Software Project Management
- Digital Marketing
8th Semester
- Officiating and Coaching
- First Aid and CPR
- Research Project or Dissertation / Capstone Project / Industrial Project
BBA Sports Management 2026 Brochure
Download Now!
Full curriculum, fees, scholarships & placements — all in one PDF.
Download BrochureGot Questions?
Frequently Asked Questions
Everything you need to know about the BBA Sports Management program.
The BBA Sports Management program is a 4-year undergraduate degree designed to provide students with a strong foundation in sports administration, event management, marketing and athlete management.
Students who have successfully completed their 10+2 education (any stream) from a recognized board are eligible to apply.
No. This degree is for students who want to work in the business of sport — management, marketing, event operations, analytics or athlete representation — not just play it.
Graduates can explore opportunities in sports marketing, event management, athlete representation, sports administration, sports analytics, sports media and sports law.
Yes, this degree is a strong foundation for an MBA or a specialised postgraduate programme in Sports Management or Sports Business.
Yes. A love for sport matters more than a sporting background — students from any stream can apply.
Graduates are recruited across sports leagues and clubs, apparel and equipment brands, media and broadcasting, event management companies, sports federations, and sports tech and analytics firms.