BBA in Digital Marketing: A combination of the Fundamentals and New Trends

Instilling digital marketing skills in students through theory and hands-on learning.

BBA in Digital Marketing

Digital marketing is the new form of marketing that uses the internet and the whole online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming, websites, etc. In today’s world digital marketing runs through the core of marketing plans and everyday life, it has become prevalent utilizing combinations such as SEO, SEM, Content Marketing.


  • Introduce students to the fundamentals of Marketing as well as Digital Marketing and its application.
  • Introduce students to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing, mobile marketing etc.
  • Expose students to current digital marketing trends, practices and strategies.
  • Equip students with the necessary skills and knowledge required to succeed in Digital Marketing Industry.
  • Introduce students to the fundamentals and theories of communication along with the mediums of communication.

Course Fee

Consult our counsellor for complete information regarding our fee structure.

Course Module

  • Principles of Management
  • Business Statistics
  • Computer Fundamentals
  • Any one from GE Basket A/D
  • English & Professional Communication
  • Life Skills & Personality Development
  • Yoga Health & Wellness Sports
  • Marketing Management
  • Digital Marketing
  • Management Information System
  • Any one from GE Basket B/E
  • Modern Indian Languages and Literature
  • IT Skills
  • Critical Thinking, NSS, Mental Health Environmental Studies
  • Principles of Accounting
  • Human Resource Management
  • Word and PowerPoint & Spreadsheet Application with Excel
  • Any one from GE Basket C/F
  • Fundamentals of entrepreneurship
  • Understanding basics of Cyber Security
  • Digital Business Strategy
  • Consumer Behaviour
  • Management Information System & ERP
  • Basics of Operating System
  • Graphic Design with Photoshop and Illustrator
  • Society Culture and Human Behavior
  • Social Media Marketing
  • Integrated Marketing Communication
  • Cloud Computing
  • E-Commerce and Applications
  • Internship
  • Web Design and Development
  • Introduction to Python
  • Organizational Behaviour
  • Development with HTML and CSS
  • Internet and Networking
  • Introduction to Business Analytics using R/Python
  • Cyber Security & Cyber Law
  • Services Marketing
  • Software Project Management
  • Data Analysis and Interpretation
  • Search Engine Marketing & Search Engine Optimization
  • Computerized Accounting System
  • Internship & Research Project/ Dissertation

Top Placement

Salini Gupta

Times Now (Noida)

Trainee Reporter


Rhittick Das

Ad Factors (Delhi)

Associate Account Executive (PR)


Shoubhik Subham Ray (Mumbai)

Sr. Content Creator & Editor


What Others Say about Us

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