BBA in Digital Marketing: A combination of the Fundamentals and New Trends

Instilling digital marketing skills in students through theory and hands-on learning.

BBA in Digital Marketing

Digital marketing is the new form of marketing that uses the internet and the whole online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming, websites, etc. In today’s world digital marketing runs through the core of marketing plans and everyday life, it has become prevalent utilizing combinations such as SEO, SEM, Content Marketing.

Objectives

  • Introduce students to the fundamentals of Marketing as well as Digital Marketing and its application.
  • Introduce students to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing, mobile marketing etc.
  • Expose students to current digital marketing trends, practices and strategies.
  • Equip students with the necessary skills and knowledge required to succeed in Digital Marketing Industry.
  • Introduce students to the fundamentals and theories of communication along with the mediums of communication.

Course Fee

Fee per Semester Rs. 40,000. Total Semester Fee = 6 x 40,000 = Rs.2,40,000

Fees DetailsAmount
Admission Fees42,000
Interest free Security Deposit (Refundable)10,000
Fees payable at the time of Admission
(Which includes first semester fees)
92,000
Total Course Fees for 3 Yrs
(Semester fees + 1 time payment)
2,92,000

Course Module

  • Introduction to Media and Computer Applications
  • Business Economics
  • Any one course from GE Baskets
  • English Communication
  • Marketing Management
  • Organisational Behaviour
  • Any one course from GE Baskets
  • Environment & Sustainable Development
  • Business Research Methods
  • Financial Accounting & Management
  • Advertising and Brand Management
  • Any one course from GE Baskets
  • Personality Development
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Digital Marketing and Content Development
  • Any one course from GE Baskets
  • R /Python Fundamentals
  • E-Commerce and M-Commerce
  • Media Ethics and Law
  • Data Analytics Skills for Managers or Business Intelligence
  • Online Reputation Management or Lead management and Customer Experience
  • Project Management
  • Data Visualization and Interpretation
  • Data Mining or Marketing Analytics
  • Project or Internship

Top Placement

Salini Gupta

Times Now (Noida)

Trainee Reporter

2019-22

Rhittick Das

Ad Factors (Delhi)

Associate Account Executive (PR)

2018-21

Shoubhik Subham Ray

Firework.tv (Mumbai)

Sr. Content Creator & Editor

2017-20

What Others Say about Us

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