BBA in Digital Marketing: A combination of the Fundamentals and New Trends

Instilling digital marketing skills in students through theory and hands-on learning.

BBA in Digital Marketing

Digital marketing is the new form of marketing that uses the internet and the whole online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming, websites, etc. In today’s world digital marketing runs through the core of marketing plans and everyday life, it has become prevalent utilizing combinations such as SEO, SEM, Content Marketing.

BBA in Digital Marketing is one of the most sought-after courses due to its popularity. This course will give students a thorough understanding of digital marketing concepts as well as how they can be applied. The programme is being introduced at Inspiria to raise awareness of this field of study, as well as to provide opportunities to the region's young brains to the new world and a newer vocation. With its well-designed curriculum, highly equipped labs, and knowledgeable faculty, Inspiria leaves no stone unturned to provide quality education when it comes to BBA in Digital Marketing in Siliguri. The course is designed to provide a full understanding of Digital Marketing, its workings as well as the tools and techniques used. It will assist students in broadening their industry vision as they learn in detail the use of online marketing, social media marketing, email marketing, mobile marketing, etc. At Inspiria, the knowledge will be instilled through various theories and practical lessons on carrying out marketing campaigns. Students will also be taught how to stay up-to-date with the trends in this ever so quickly changing world. Students will be made to apply these learnings through various projects carried out including developing and executing digital marketing campaigns.

Introduce students to the fundamentals of Marketing as well as Digital Marketing and its application.
Introduce students to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing, mobile marketing etc.
Expose students to current digital marketing trends, practices and strategies.
Equip students with the necessary skills and knowledge required to succeed in Digital Marketing Industry.
Introduce students to the fundamentals and theories of communication along with the mediums of communication.
To teach students how to solve problems using digital marketing concepts, tools, and strategies, as well as to introduce them to new research models and metrics in digital marketing.
To train students to become digital marketing trailblazers who will apply existing concepts to create something new in the business.

Fee per Semester Rs. 40,000. Total Semester Fee = 6 x 40,000 = Rs.2,40,000

One Time Payment

Fees Details	Amount
Admission Fees	42,000
Interest free Security Deposit (Refundable)	10,000
Total	52,000
Fees payable at the time of Admission (Which includes first semester fees)	92,000
Total Course Fees for 3 Yrs (Semester fees + 1 time payment)	2,92,000

10+2 passed from any board with English as a subject. Students from any stream can apply. Candidates appearing in the Class XII board finals can also apply in advance.

Course Module

First Semester

Introduction to Media and Computer Applications
Business Economics
Any one course from GE Baskets
English Communication

Second Semester

Marketing Management
Organisational Behaviour
Any one course from GE Baskets
Environment & Sustainable Development

Third Semester

Business Research Methods
Financial Accounting & Management
Advertising and Brand Management
Any one course from GE Baskets
Personality Development

Fourth Semester

Consumer Behaviour
Integrated Marketing Communication
Digital Marketing and Content Development
Any one course from GE Baskets
R /Python Fundamentals

Fifth Semester

E-Commerce and M-Commerce
Media Ethics and Law
Data Analytics Skills for Managers or Business Intelligence
Online Reputation Management or Lead management and Customer Experience

Sixth Semester

Project Management
Data Visualization and Interpretation
Data Mining or Marketing Analytics
Project or Internship

The Syllabus/Course Module are as per West Bengal University of Technology Curriculum

Career Opportunity

Job fields and employment areas for Digital Marketing

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BBA in Digital Marketing: A combination of the Fundamentals and New Trends