BBA (Sports Management)

The degree programme ideally deals with the aspects related to the field of business in sports and focuses on sports management theories and challenges that transpire in an international business environment. Students shall develop expertise in the main principles from physical education. Sports Management is also part of the Health and Fitness Management and also a part of wellness Management. Additionally; Geriatric Management is also a new avenue in the elderly sports management arena.

Program Overview

In this programme students will have the opportunity to engage in several internship opportunities and learn more about sport finance and economics, sport branding and marketing. Candidates are imparted with knowledge of various activities involved in sports, students are instilled with skills such as time management, data analytics, teamwork and the ability to work independently. Bachelor of Sports Management (BSM) is a lucrative field for all those who wish to gain skills that impress in the business world, work with high-profile clients and make their career surrounding sports.

Objectives

To receive practical knowledge to solve global business problems.
To attain cultural and social insights to lead people located around the globe.
To gain knowledge of management and entrepreneurial skills, with a focus on global business.
To develop a global mindset, think strategically and contribute to companies doing business internationally.
To scientifically examine sustainable market concerns in the perspective of environmental impact in both a domestic and an international context.
To scientifically examine sustainable market concerns in the perspective of environmental impact in both a domestic and an international context.
To acquire a comprehensive foundation of the global environment and the analytical tools for intelligent decision-making.