sports management course

BBA (Sports Management)

The degree programme ideally deals with the aspects related to the field of business in sports and focuses on sports management theories and challenges that transpire in an international business environment. Students shall develop expertise in the main principles from physical education. Sports Management is also part of the Health and Fitness Management and also a part of wellness Management. Additionally; Geriatric Management is also a new avenue in the elderly sports management arena.

In this programme students will have the opportunity to engage in several internship opportunities and learn more about sport finance and economics, sport branding and marketing. Candidates are imparted with knowledge of various activities involved in sports, students are instilled with skills such as time management, data analytics, teamwork and the ability to work independently. Bachelor of Sports Management (BSM) is a lucrative field for all those who wish to gain skills that impress in the business world, work with high-profile clients and make their career surrounding sports.

  • To receive practical knowledge to solve global business problems.
  • To attain cultural and social insights to lead people located around the globe.
  • To gain knowledge of management and entrepreneurial skills, with a focus on global business.
  • To develop a global mindset, think strategically and contribute to companies doing business internationally.
  • To scientifically examine sustainable market concerns in the perspective of environmental impact in both a domestic and an international context.
  • To scientifically examine sustainable market concerns in the perspective of environmental impact in both a domestic and an international context.
  • To acquire a comprehensive foundation of the global environment and the analytical tools for intelligent decision-making.

The duration of course will be 3 years full time

The eligibility of the program is qualifying 10+2 with 50% marks in Arts Stream.

Year 1

  • English –I
  • Statistics – I
  • Computer Applications– I
  • Organization and Management in Sports
  • Foundations of Amateur and Prof. Sports
  • Language Laboratory
  • Computing Lab
  • English –II
  • Statistics – II
  • Computer Applications – II
  • Contemporary Issues in Sports
  • Ethics in Sports
  • Public Speaking on Assigned Topic
  • Computing Labpic
  • Computing Lab

Year 2

  • Principles of Management
  • Business Communication
  • Financial Accounting
  • Sports Training and Conditioning
  • Leadership Principles in Sports
  • Managing Sports Events
  • Financial Management-I
  • Marketing Management-I
  • Human Resource Management-I
  • Advertising, Public Relation and Sponsorship in Sports
  • Sports Facilities Planning and Management
  • First Aid and CPR

Year 3

  • Basics of Sports Medicine & Nutrition
  • Sports Marketing
  • Managing and Promoting Sports Events
  • Spectator Management
  • Funding in Sports
  • Project
  • Defence of Project
  • Sports Law and Risk Management
  • Psychology of Sports
  • Managing Sports Organization
  • Sports Media and Event Management
  • Administration of Games & Leisure Plex
  • Comprehensive Viva

The Syllabus/Course Module are as per West Bengal University of Technology Curriculum

Medium of instruction shall be in English only.


Sales Manager

Sports Instructor

Sports Instructor


Sports Department Manager


Sports Broadcaster


Procurement Manager


Sports Event Manager


Management Trainee


Sports Nutritionist