BBA (Sports Management)

The global sports market reached a value of nearly $488.5 billion in 2018, having grown at a compound annual growth rate (CAGR) of 4.3% since 2014, and is expected to grow at a CAGR of 5.9% to nearly $614.1 billion by 2022.

Sports Management at Inspiria Knowledge Campus (affiliated to MAKAUT) is specially designed to provide comprehensive understanding of the various aspects of Sports Management and Physical Education.

Program Overview

India is one of the many countries that have benefited from the rapid growth of the global sports market, but at this point of time the industry is unorganized in India and is in need of sports management professionals who can help organize this sector. There is a huge prospect of employability for individuals striving towards managerial positions

Specialization in Sports Management provides an insight into various administrative tasks, marketing & promotion, sponsorships, negotiations, governance of sports, technologies involved, facility planning and sports event management.

On the other hand, the Physical Education portion helps get a holistic understanding of coaching, anatomy & physiology, sports science, tackling injuries, strength & conditioning, kinesiology and biomechanics.

As a specialization in Management Studies, Sports Management offers a unique amalgamation of both of the aforementioned aspects which leads to an overall development of learners as prospective professionals in the field of sports

Objectives

Gaining knowledge in core competency areas of the industry.
Identify and understand the factors that shape sport in a culture
Understand sport management and the evolution of this discipline as a profession
Apply the functions of planning, organizing, leading, and evaluating to a variety of sport organizations
To demonstrate the concepts of strategic planning and resource allocation in the sports indusrty.
Apply fundamental marketing and promotion concepts to the sport industry
Identify and apply various legal aspects in the sport industry
Understand and describe various roles and duties of the sports governing bodies accross the globe.
Evaluate policiess and processes in various sport governing bodies.
Get an overall understanding of various technologies used in sports.
Organise various sports events effectively and efficiently
Understand anatomy, basic bio mechanical principles and terminology
Determine factors involved with development, fitness levels and training strategies.
Understand and utilize various training methods.