Mad Ads Workshop
After mastering 15+ AI content tools, students showcase their advertising skills in a live, high-pressure creative face-off. Straight from your AI-Powered Content Creation module, seen in a competitive setting.
You will not just study marketing here; you will learn to run the campaigns behind it.
Over 4 years, you'll get into UI/UX design, AI-powered content creation, SEO, SEM, social media strategy, business analytics and more. Not as separate subjects, but as parts of one machine you're learning to operate. By graduation, you're not looking at a brand's digital presence from the outside. You know how it works, click to campaign.
Undergraduate program in
Digital Marketing
Duration
4 Years
UG Degree
Eligibility
10+2
Any stream
Format
Full Time
On campus
Commencement
1st July 2026
Session 2026
Objectives
- You'll understand how business fundamentals, consumer behaviour and digital platforms actually work and why brands use them, not just how.
- You'll build digital execution skills that hold up on a live campaign, not just in a presentation.
- You'll use the same data-driven, AI-powered tools digital marketers use every single day.
- You'll graduate with the confidence to run a brand's digital presence or start your own agency.
Why pursue
Digital Marketing from Inspiria?
Master the Digital Marketing Toolkit
Learn the tools and techniques that power modern marketing — search marketing, social media, email and mobile marketing — with equal parts theory and hands-on practice.
Stay Ahead of Industry Trends
Work with current digital-marketing trends, practices and strategies — from SEO and SEM to content marketing — so you graduate job-ready for a fast-moving field.
Build Real Campaign Skills
Develop the skills and knowledge to plan and run campaigns across social media, video and websites, and communicate effectively across every medium.
More Than a Degree
Four years. Four versions of you. Here's what you build, year by year.
Year 1
You Become a Digital Creator
Foundation year. Walk in knowing nothing about digital platforms — walk out with the vocabulary, the eye, and the tools to start creating for them.
Certification
UI/UX Design with Figma: Design interfaces you'd actually want to use, then defend them in a 24-hour design hackathon.
AI-Powered Content Creation: Master 15+ AI tools and put them to work in a live advertising challenge.
Digital Marketing Fundamentals (Google Digital Garage): The vocabulary of the whole industry, in one module.
Year 2
You Become a Certified Digital Strategist
You stop learning platforms in theory and start running them. Earn a Google Ads certification, then get hands-on through Social Media Mastery and a real freelancing brief.
Skill
Social Media Mastery Course: Master every major platform and unlock its full potential for any brand goal.
Certification
Google Ads Certification: Earn industry recognition for your proficiency in online advertising.
Skill
Freelancing Session by Experts: Invaluable insights and practical strategies to kickstart and thrive in the freelance economy.
Year 3
You Become a Domain-Ready Executive
You step out of the classroom and into a live client brief. 3–6 months of internship, plus the skills that get you noticed.
Portfolio
Industry Immersion Internship (3–6 Months): Real brand, real deadlines, real deliverables.
Skill
E-Commerce & Dropshipping: Launch and scale your own e-commerce or dropshipping venture, starting in Siliguri.
Website Designing & Development: Build impactful, functional websites, whether you're headed toward freelance design or front-end development.
Year 4
You Become a Verified Digital Professional
By the time you walk the stage, you've run live campaigns for real businesses and shipped a research project with your name on it.
Portfolio
Live Projects from Industry: Solve real business problems, build a compelling portfolio, and connect with industry demand, all in Siliguri.
Certification
SEM & SEO Mastery by Industry Experts: Cutting-edge strategies to optimise online presence and drive traffic.
Portfolio
Research Project: Where everything you’ve learned comes together.
Flagship Events
North Bengal's Digital Advertising Face-off
Every year, Inspiria hosts Digiscape and Mad Ads — flagship events where Digital Marketing students don't just learn the tools, they get tested on them. After mastering 15+ AI content tools, students go head-to-head in Mad Ads' live advertising showdown. Then Digiscape puts 60+ hours of Digital Marketing Mastery to the test in a hands-on industry event.
DigiscapeMad Ads
Our Recruitment Partners
The brands that hire and grow Inspiria graduates.
Where Can BBA Digital Marketing Take You?
A BBA in Digital Marketing can open doors across search, social, brand strategy, e-commerce and marketing analytics. Explore the career paths you can build after graduation.
Career Paths
Search & Performance Marketing
Run the campaigns that show up first and convert.
Roles
SEO ExecutivePPC SpecialistPerformance Marketing Executive
Social Media & Content
Build the brand voice people actually follow.
Roles
Social Media ManagerContent Marketing ExecutiveCommunity Manager
Brand & Digital Strategy
Decide what a brand says, and where.
Roles
Digital Marketing ExecutiveBrand ExecutiveMarketing Strategist
Web & E-Commerce
Build and run the storefronts people buy from.
Roles
E-Commerce ExecutiveWeb DesignerDigital Business Executive
Analytics & Marketing Tech
Turn campaign data into the next campaign.
Roles
Marketing AnalystMarTech ExecutiveSEM/SEO Analyst
Industries You Can Work In
Media & AdvertisingE-CommerceFMCGRetailBankingConsultingTechnology & FinTechStartups
Stackable Credentials
One Program, 10+ Global Certifications
Every year adds a globally recognised credential to your name — you graduate with a stack of certifications, not just a degree.
01
Digital Marketing Fundamentals
Google Digital Garage
02
UI/UX Design with Figma
Earned after intensive training and a 24-hour design hackathon
03
AI-Powered Content Creation
Certified across 15+ AI tools, tested in a live advertising challenge
04
Social Media Mastery
Practical certification in running and growing social platforms
05
Google Ads Certification
Industry-recognised proficiency in online advertising and measurement
06
Meta Small Business Academy
Skilling certificate in Facebook marketing
07
SEO Certified
HubSpot Academy-backed certification in search engine optimisation
08
SEM & SEO Mastery
Advanced, expert-led certification in search engine marketing and optimisation
09
Data Analytics & Visualisation
Business analytics using R/Python
Hands-On Toolkit
The Tools You'll Master
Every one of them lives in your coursework, not just named in a slide.
Google AdsFacebook AdsWordPressShopifyWooCommerceGoogle AnalyticsZapierGoogle Tag ManagerAhrefsRankMath
SEMrushHubSpotLeadSquaredSpyFuElementorFigmaZohoFlairScreaming FrogAdobe
Top Placements
Inspiria BBA Digital Marketing graduates land roles across media, PR and content.
Salini Gupta
Batch of 2019-22
Times Now, Noida
Rhittick Das
Batch of 2018-21
AdFactors, Delhi
Shoubhik Subham Ray
Batch of 2017-20
Firework.tv, Mumbai
Salini Gupta
Batch of 2019-22
Times Now, Noida
Rhittick Das
Batch of 2018-21
AdFactors, Delhi
Shoubhik Subham Ray
Batch of 2017-20
Firework.tv, Mumbai
Salini Gupta
Batch of 2019-22
Times Now, Noida
Rhittick Das
Batch of 2018-21
AdFactors, Delhi
Shoubhik Subham Ray
Batch of 2017-20
Firework.tv, Mumbai
Salini Gupta
Batch of 2019-22
Times Now, Noida
Rhittick Das
Batch of 2018-21
AdFactors, Delhi
Shoubhik Subham Ray
Batch of 2017-20
Firework.tv, Mumbai
Salini Gupta
Batch of 2019-22
Times Now, Noida
Rhittick Das
Batch of 2018-21
AdFactors, Delhi
Shoubhik Subham Ray
Batch of 2017-20
Firework.tv, Mumbai
Salini Gupta
Batch of 2019-22
Times Now, Noida
Rhittick Das
Batch of 2018-21
AdFactors, Delhi
Shoubhik Subham Ray
Batch of 2017-20
Firework.tv, Mumbai
Hear From Our Students
Real stories from our BBA Digital Marketing graduates.
“Joining Inspiria Knowledge Campus has been one of the best decisions of my life. The BBA in Digital Marketing program is incredibly well-structured and industry-focused — every class feels relevant and exciting.”
Nabaraj Saha
Digital Marketing Executive, Centre for Eyesight · Batch of 2022
“What sets Inspiria apart is the exposure it provides. I've worked on live projects, attended seminars with top marketers, and participated in competitions that challenged my creativity.”
Nikhil Gupta
Digital Marketing Executive, Delhi Public School · Batch of 2022
“Inspiria's BBA in Digital Marketing course has transformed me from a curious learner into a confident digital strategist. I'm now placed at RedDashMedia.”
Khushi Gupta
Social Media Manager · Batch of 2022
Learn from Experienced Faculty
Industry-experienced mentors who blend academic rigor with real-world insight.
Head Academics
Dr. Anirban Bhattacharya
HOD BBA Digital Marketing
Bibek Mandal
Asst. Professor
Ankit Kumar Choudhary
Beyond the Classroom
Workshops, industry visits and hands-on experiences that connect learning with the real world.
Your BBA Digital Marketing Journey
Your journey to becoming a digital marketing professional.
1st Semester
- Principles of Management
- Business Statistics
- Computer Fundamentals
- Any one from GE Basket A/D
- English & Professional Communication
- Life Skills & Personality Development
- Yoga / Health & Wellness / Sports
2nd Semester
- Marketing Management
- Digital Marketing
- Management Information System
- Any one from GE Basket B/E
- Modern Indian Languages and Literature
- IT Skills
- Critical Thinking / NSS / Mental Health / Environmental Studies
3rd Semester
- Principles of Accounting
- Human Resource Management
- Word, PowerPoint & Spreadsheet Application with Excel
- Any one from GE Basket C/F
- Fundamentals of Entrepreneurship
- Understanding Basics of Cyber Security
4th Semester
- Digital Business Strategy
- Consumer Behaviour
- Management Information System & ERP
- Basics of Operating System
- Graphic Design with Photoshop and Illustrator
- Society, Culture and Human Behaviour
5th Semester
- Social Media Marketing
- Integrated Marketing Communication
- Cloud Computing
- E-Commerce and Applications
- Internship
6th Semester
- Web Design and Development
- Introduction to Python
- Organizational Behaviour
- Development with HTML and CSS
- Internet and Networking
7th Semester
- Introduction to Business Analytics using R/Python
- Cyber Security & Cyber Law
- Services Marketing
- Software Project Management
- Data Analysis and Interpretation
8th Semester
- Search Engine Marketing & Search Engine Optimization
- Computerized Accounting System
- Internship & Research Project / Dissertation
BBA Digital Marketing 2026 Brochure
Download Now!
Full curriculum, fees, scholarships & placements — all in one PDF.
Download BrochureGot Questions?
BBA (Digital Marketing) — FAQ
Everything you need to know about the BBA Digital Marketing program.
The BBA Digital Marketing program is a 4-year undergraduate degree designed to provide students with a strong foundation in business fundamentals alongside a complete digital marketing skill stack — UI/UX, AI content tools, SEO/SEM, and analytics.
Students who have successfully completed their 10+2 education, in any stream, from a recognized board are eligible to apply.
Yes. The program is built around launching and scaling a digital business — including hands-on modules in e-commerce, dropshipping, and freelancing — making it well-suited to aspiring founders.
Graduates can explore opportunities in social media management, SEO/SEM, content strategy, web design, digital marketing analytics, and brand management across nearly every industry.
Yes, a BBA is a strong foundation for an MBA or other postgraduate management or marketing program.
Yes, students from commerce, science, and arts backgrounds can all apply, provided they meet the eligibility requirements.
Graduates are recruited across e-commerce, advertising and digital agencies, FMCG, EdTech, healthcare, media, banking, and technology/SaaS companies.