BBA

(Digital Marketing)

Instilling digital marketing skills in students through theory and hands-on learning.

ADMISSION ENQUIRY

Course Fee

Course Module

Download Brochure

BBA in Digital Marketing

Digital marketing is the new form of marketing that uses the internet and the whole online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming, websites, etc. In today’s world digital marketing runs through the core of marketing plans and everyday life, it has become prevalent utilizing combinations such as SEO, SEM, Content Marketing.

https://www.youtube.com/watch?v=Nz6uQmxr_44&t=1s

Objectives

  • Introduce students to the fundamentals of Marketing as well as Digital Marketing and its application.
  • Introduce students to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing, mobile marketing etc.
  • Expose students to current digital marketing trends, practices and strategies.
  • Equip students with the necessary skills and knowledge required to succeed in Digital Marketing Industry.
  • Introduce students to the fundamentals and theories of communication along with the mediums of communication.

Course Fee

Consult our counsellor for complete information regarding our fee structure.

Enquire Now

Course Fee

Tution fees of the Academic Session 2026-2030

Edit
Fees DetailsAmount
INSTALLMENT 1
(on the day of admission)		₹ 50,000
INSTALLMENT 2 (1st Nov. 2026)₹ 50,000
INSTALLMENT 3 (1st May. 2027)₹ 50,000
INSTALLMENT 4 (1st NOV. 2027)₹ 50,000
INSTALLMENT 5 (1st May. 2028)₹ 50,000
INSTALLMENT 6 (1st Nov. 2028)₹ 50,000
INSTALLMENT 7 (1st May. 2029)₹ 50,000
INSTALLMENT 8 (1st Nov. 2029)₹ 50,000
TOTAL₹ 4,00,000

ONE TIME PAYMENTS
(To be paid at the time of admission along with 1st semester Fees)

Edit
Fees DetailsAmount
Admission Fees₹ 45,000
Activity Fees₹ 5,000
Student Welfare & Development Fees₹ 10,000
Interest free Security Deposit (Refundable)₹ 10,000
Total₹ 70,000
Fees payable at the time of Admission
(Which includes first semester fees)		₹ 1,20,000
Total Course Fees for 4 Years
(Excluding Security Deposit)		₹ 4,60,000

Scholarship

At Inspiria, we believe in rewarding the hard work and excellence achieved by meritorious students in their academic endeavors. As part of Wings Scholarship Program, we are giving out scholarship for
(BBA in Digital Marketing)

Edit
Score in Class 12Scholarship
Between 80% to 90%20% Scholarship
Above 90%30% Scholarship

Course Module

1st Semester
  • Principles of Management
  • Business Statistics
  • Computer Fundamentals
  • Any one from GE Basket A/D
  • English & Professional Communication
  • Life Skills & Personality Development
  • Yoga Health & Wellness Sports
2nd Semester
  • Marketing Management
  • Digital Marketing
  • Management Information System
  • Any one from GE Basket B/E
  • Modern Indian Languages and Literature
  • IT Skills
  • Critical Thinking, NSS, Mental Health Environmental Studies
3rd Semester
  • Principles of Accounting
  • Human Resource Management
  • Word and PowerPoint & Spreadsheet Application with Excel
  • Any one from GE Basket C/F
  • Fundamentals of entrepreneurship
  • Understanding basics of Cyber Security
4th Semester
  • Digital Business Strategy
  • Consumer Behaviour
  • Management Information System & ERP
  • Basics of Operating System
  • Graphic Design with Photoshop and Illustrator
  • Society Culture and Human Behavior
5th Semester
  • Social Media Marketing
  • Integrated Marketing Communication
  • Cloud Computing
  • E-Commerce and Applications
  • Internship
6th Semester
  • Web Design and Development
  • Introduction to Python
  • Organizational Behaviour
  • Development with HTML and CSS
  • Internet and Networking
7th Semester
  • Introduction to Business Analytics using R/Python
  • Cyber Security & Cyber Law
  • Services Marketing
  • Software Project Management
  • Data Analysis and Interpretation
8th Semester
  • Search Engine Marketing & Search Engine Optimization
  • Computerized Accounting System
  • Internship & Research Project/ Dissertation

Top Placement

Salini Gupta

Times Now (Noida)

Trainee Reporter

2019-22

Rhittick Das

Ad Factors (Delhi)

Associate Account Executive (PR)

2018-21

Shoubhik Subham Ray

Firework.tv (Mumbai)

Sr. Content Creator & Editor

2017-20

What Others Say about Us

All the students were very sincere, hard-working, dedicated & result oriented. They worked very well in the tenure & was a wonderful support network. Congratulations to all the Mi Ambassadors on their hard work. Rise & Shine! Monomita Banerjee Monomita BanerjeeXiaomi India Event Workshop

Top Placements

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(To download this brochure, click on the 3 dots above and then select “Download PDF File”)

BBA

Digital Marketing

ADMISSION ENQUIRY

Course Highlights

Digital marketing is the new form of marketing that uses the internet and the whole online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming, websites, etc. In today’s world digital marketing runs through the core of marketing plans and everyday life, it has become prevalent utilizing combinations such as SEO, SEM, Content Marketing.

  • Course Duration

4 years

  • Eligibility

10+2

Download Brochure https://youtu.be/Nz6uQmxr_44 Objectives
  • Introduce students to the fundamentals of Marketing as well as Digital Marketing and its application.
  • Introduce students to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing, mobile marketing etc.
  • Expose students to current digital marketing trends, practices and strategies.
  • Equip students with the necessary skills and knowledge required to succeed in Digital Marketing Industry.
  • Introduce students to the fundamentals and theories of communication along with the mediums of communication.
Course Fees

Academic Session 2026-2030

Edit
Fees DetailsAmount
INSTALLMENT 1
(on the day of admission)		₹ 50,000
INSTALLMENT 2 (1st Nov. 2026)₹ 50,000
INSTALLMENT 3 (1st May. 2027)₹ 50,000
INSTALLMENT 4 (1st NOV. 2027)₹ 50,000
INSTALLMENT 5 (1st May. 2028)₹ 50,000
INSTALLMENT 6 (1st Nov. 2028)₹ 50,000
INSTALLMENT 7 (1st May. 2029)₹ 50,000
INSTALLMENT 8 (1st Nov. 2029)₹ 50,000
TOTAL₹ 4,00,000

One Time Payments

(To be paid at the time of admission along with 1st semester Fees)

Edit
Fees DetailsAmount
Admission Fees₹ 45,000
Activity Fees₹ 5,000
Student Welfare & Development Fees₹ 10,000
Interest free Security Deposit (Refundable)₹ 10,000
Total₹ 70,000
Fees payable at the time of Admission
(Which includes first semester fees)		₹ 1,20,000
Total Course Fees for 4 Years
(Excluding Security Deposit)		₹ 4,60,000
Contact Us

Course Module

1st Semester
  • Principles of Management
  • Business Statistics
  • Computer Fundamentals
  • Any one from GE Basket A/D
  • English & Professional Communication
  • Life Skills & Personality Development
  • Yoga Health & Wellness Sports
2nd Semester
  • Marketing Management
  • Digital Marketing
  • Management Information System
  • Any one from GE Basket B/E
  • Modern Indian Languages and Literature
  • IT Skills
  • Critical Thinking, NSS, Mental Health Environmental Studies
3rd Semester
  • Principles of Accounting
  • Human Resource Management
  • Word and PowerPoint & Spreadsheet Application with Excel
  • Any one from GE Basket C/F
  • Fundamentals of entrepreneurship
  • Understanding basics of Cyber Security
4th Semester
  • Digital Business Strategy
  • Consumer Behaviour
  • Management Information System & ERP
  • Basics of Operating System
  • Graphic Design with Photoshop and Illustrator
  • Society Culture and Human Behavior
5th Semester
  • Social Media Marketing
  • Integrated Marketing Communication
  • Cloud Computing
  • E-Commerce and Applications
  • Internship
6th Semester
  • Web Design and Development
  • Introduction to Python
  • Organizational Behaviour
  • Development with HTML and CSS
  • Internet and Networking
7th Semester
  • Introduction to Business Analytics using R/Python
  • Cyber Security & Cyber Law
  • Services Marketing
  • Software Project Management
  • Data Analysis and Interpretation
8th Semester
  • Search Engine Marketing & Search Engine Optimization
  • Computerized Accounting System
  • Internship & Research Project/ Dissertation
Admission Enquiry

Faculty

 

Our BBA faculty comprises industry-experienced professionals who blend academic rigor with real-world insights to shape future business leaders.

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Top Placements

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What Others Say about Us

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