Neerjang Lama 2018-04-30T06:48:21+00:00

Neerjang Lama

Asst. Professor

An affirmatively encouraging and motivated person, Neerjang Lama, is dedicated in providing students with a vibrant and interesting learning environment in which they can grow and develop. Through classroom experiences and relevant research-based publications he has productively lectured varying concepts in Marketing and Management for over fourteen years to both undergraduate (BBA) and postgraduate (MBA) students in Malaysia and Singapore. He holds two master degrees in HRM & Marketing (PGDBM) and in Commerce (M.Com). He is also registered for a PhD programme which is expected to finish by the end of 2020. Prior to embarking on to academics he also had 8 years of managerial level experience in sales and marketing in the banking, advertising and consumer electronics industry.

EDUCATION

  • Bachelor of Commerce (Management & Accounting)
  • Masters in Commerce(Management & Accounting)
  • Post Graduate Diploma in Business Management (HRM & Marketing)

EXPERIENCE

  • Academics: 14 Years
  • Industry: 8 Years (Sales and Marketing in the Banking, Advertising and Consumer Electronic Industry)

AREA OF INTEREST

Human Resource Management

  • Organisational Behaviour
  • Cross Cultural Management
  • Change Management
  • Strategic Human Resource Management

 

Marketing

  • Consumer Behaviour
  • Branding (Brand Cultism)
  • Strategic Marketing

SUBJECT TAUGHT

  • Business Planning
  • Consumer Behaviour
  • Cross-Cultural Studies
  • E-Marketing
  • Global Marketing
  • Human Resource Management
  • International Business
  • Management
  • Management Consulting
  • Marketing Communication
  • Marketing for Entrepreneurs
  • Marketing Management
  • Marketing Strategy
  • Multimedia and Marketing
  • Organizational Behaviour
  • Presentation & Research skills
  • Principles of Marketing
  • Product Planning and Management
  • Psychology
  • Sales Management
  • Strategic Management
  • Training and Development

PUBLICATIONS

  • Neerjang Lama, Gunjan Suresh Jaiswal, Nandita Sapra, Jyotsna A. Patil. (2013). A Study on the Precursors for Gastronomic Satisfaction of Tourists in Malaysia. Journal of Social and Development Sciences 4 (1), 6-15.
  • Neerjang Lama, Wong Lai Soon, Bobby Chai Boon Hui, Wong Kee Luen. (2013). Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband. Information Management and Business Review, 5 (2), 58-65.
  • Neerjang Lama, K. Raja, Kumar K. Kathiravelu, Chua Beng Hui, Bobby Chai Boon Hu, Wong Tai Seng, Ramesh Kumar Moona Haji Mohamed. (2014). Youth Perception towards Green Credential Advertisements in a Malaysian context. International Journal of Academic Research in Business and Social Sciences, 4 (6), 186-209.
  • Neerjang Lama, Wong Lai Soon, Assoc. Prof. Dr Nor Aishah Binti Buang, Wong Tai Seng (2012, June). Customer’s perception on retail therapy and its effect on customer loyalty. Paper presented at the Proceedings of the 2nd International Conference on Management, Langkawi, Malaysia.
  • Neerjang Lama, Alwyn Foo Hsien, Chan Chun Yik, Ng Li Qian, Low Han Zhen, Yow Chong Sen. (2012, December). Antecedents to the Attitude Architecture and Purchase Intentions of Organic Food in Malaysia: A Proposed Framework. Paper presented at the Proceedings of the 2nd International Conference on Education and Information Management (ICEIM-2012), Penang, Malaysia.
  • Neerjang Lama, Lee Mui Yee, Nicholas Juing Ana Uba, Phan Yee Yin, Teoh Vei Kean, Tong Sze Wee. (2013, June). Purchase Intention of Hybrid Cars: A Perspective from the Theory of Planned Behavior on Malaysian Young Adults. Paper presented at the Proceedings of the 3rd International Conference on Management, Langkawi, Malaysia.
  • Neerjang Lama, A Seetharaman, Ali Khatibi, Khaizura Ab Karim: “Air Asia: Challenges of Budget Airline Industry Operations Management” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review – Vol 1 pp 50-59 (2006)
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