Sports today is not just fun and games! Like the mobile gaming sector, sports have evolved into a multibillion-dollar industry with huge streams of revenue coming in from ticket prices, TV sponsorships, product endorsements by sports stars as well as from outdoor advertising. Events like the world cup football, grand prix tennis tournaments, world cup cricket, heavy weight boxing involve billions of rupees. Clearly sports is a big industry and like all industries, it need trained professionals to function in several key areas such as event management, sports fixture organization, marketing and finance in sports, athlete representation and facility management.
The sector has grown further with the advent of domestic mega-events like the IPL (Indian Premier League) in cricket and ISL (Indian Super League) in football. Along with it has grown the need for qualified sports managers. Sports management is a quite a prospective career today and has a special interest for sports lovers who wish to be involved in the sector even if they are not players/athletes themselves. This blog clearly explains the prospect of the sports management course for 12th pass students who desire to enter the sports industry without being athletes themselves. The different sports management colleges in West Bengal have also been outlined here.
What Is Sports Management & Why It’s Growing in West Bengal
Sports management refers to all business operations and functions that manages sports events. It covers organizing, managing, financing and budgeting of sports that includes managing sports teams as well as star athletes and facilities. Thus a sports manager has to ensure the smooth and efficient running of a sports organization (like a sports/athletic club) or a sporting event (like tournaments). In order to train future sports managers, a good number of colleges in West Bengal are offering different types of sports managing courses.
West Bengal has always been a sports loving state with games like football, cricket, table tennis being highly popular. The state has produced several national and international champions in table tennis and football. Sports management colleges are focused more on the practical aspects of the course rather than theory alone. Industry exposure and internships are in integral part of the course.
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Types of Sports Management Courses Offered in West Bengal
The different courses and degrees offered by sports management colleges in West Bengal include the following: –
- BBA in Sports Management (most popular after 12th)
- Diploma in Sports Management
- Certificate courses in sports event management
- PG programs
For those students aiming for a sports management career after Class 12, the BBA in sports management is a better option for several good reasons. One, the BBA (Sports Management) is a full-fledged graduate degree course which offers students the opportunities and scope that all graduate degree holders can avail. Second, this course covers all the core business skills and knowledge that any management degree course offers while focusing on the specialization of sports management. Third, the BBA (Sports Management) course offers practical, industry-oriented learning with internships and industry exposure.
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Eligibility Criteria for Admission to BBA in Sports Management
The eligibility for enrollment in BBA (Sports Management) is Class 12 pass from any recognized board and stream. A few colleges may place a minimum percentage of 50% in the board exams. There is however no entrance test. At Inspiria however, the focus is on the interest and motivation of the student to join this course. Any student with a passion for sports and a keenness to pursue sports management are welcome provided they fulfill the basic educational criteria mentioned above. Good communication skills, a passion for sports and a natural ability to network stand in good stead for this course.
Top Sports Management Colleges in West Bengal (Comparison Overview)
The following table provides an idea of the various institutions offering sports management colleges including fees charged, internship exposure, placement details and industry tie-ups.
| NAME OF COLLEGE | COURSE OFFERED | INTERNSHIP EXPOSURE | PLACEMENT SUPPORT |
| NSHM, Durgapur | BBA (Sports Management) | Provided | Not Known |
| IISWBM, Kolkata | PG Diploma in Sports Management | Provides 100 % internships | Strong Placement support |
| Inspiria Knowledge Campus, Siliguri | BBA (Sports Management) | Strong Internship Support | Good Placement Provided |
| ILEAD, Kolkata | BBA (Sports Management) | Provided | Provided |
| Sister Nivedita University, Kolkata | BBA (Sports Management) | Provided | Provided |
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Why Inspiria Is Among the Best Sports Management Colleges in West Bengal
Inspiria Knowledge Campus is one of the first colleges to start a graduate degree course in sports management in West Bengal. The best thing about Inspiria is its superb infrastructure, an aspect which provides the institution a distinct advantage. Students can make best use of the excellent facilities which include its spacious sprawling, picturesque campus. Inspiria’s teaching philosophy is to make the youth more employable and accordingly, the focus is on practical based studies with internships, industry exposure and a strong placement support.
Career Opportunities After Sports Management
As stated, the sports industry is a huge, multibillion-dollar sector where the demand for trained sports managers is on the rise. Sports management graduates can find employment in the following career positions: –
- Sports Event Manager: The job of a sports event manager is to plan and host sports events. He specializes in managing athletic events such as tournaments, athletic meets, team dinners etc..
- Team Operations Executive: A Team Operations Executive manages the smooth functioning of any sports or athletic team by overseeing the logistics such as training, equipment, travel and accommodation. He forges communication between players, coaches, and management to create an efficient balance in the team that is necessary for success.
- Sports Marketing & Sponsorship Manager: A Sports Marketing & Sponsorship Manager plays a critical role in connecting sports entities and personalities such as sports events, sports teams and star athletes with their fans and sponsors. They play an instrumental role in finalizing sponsorship deals and also design and execute marketing campaigns.
- League Operations Coordinator: The job of the League Operations Coordinator is to manage and oversee a sports league. He looks after daily logistics and handles the communication and scheduling of the league including data and logistics management. His prime objective is to ensure the smooth execution of the league in an efficient manner.
- Fitness & Sports Club Manager: A Fitness & Sports Club Manager manages the day-to-day operations of fitness and sports clubs, ensuring member satisfaction, efficient staff management as well as marketing, budgeting, and ensuring compliance with safety regulations.
The salaries for these posts depend on the stature and scope of the teams and events. Each of these managerial positions can earn an annual salary package of Rs 6 lakhs or more. Fir global teams and events, the salary packages are astronomical.
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Why Should You Study Sports Management?
To conclude, we can state that BBA (Sports Management) is one of the trendiest courses in India today. As mentioned, the future of the sports sector is bright. Even routine domestic cricket and football tournaments are getting monetized with huge sponsorship money coming in. Big money drives public interest and drives growth. The IPL alone is worth $10 billion! Mega events like these need hundreds of competent professionals who are trained in sports management.
So if you love sports, wish to be part of mega sports events (without being a player/athlete yourself), then sports management is the course for you. This is the arena where all work actually becomes play, and “thrill” is a constant part of your life!
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