1. Media & Entertainment Industry: Media & Entertainment industry in India is one of the fastest growing industries in India. It has proven and registered an explosive growth in the last two decades. The Indian M&E (Media & Entertainment) Industry is also know as the first light sector for the economy and reaching great heights. The Indian M&E industry is in a strong phase of growth, with its increasing customer (audience) and advertising revenues. 2. Maximum Target Reach: It is an industry which has the maximum reach after agriculture and textile now. Its reaches every house, family, individual and genre.
The digital world keeps on opening new horizons and opportunities and re-defines the way we negotiate with our surroundings. From computers to cameras, audio recording devices to television sets, film-making to animation, the digital technology is the key driving factor. The explosion of user-mediated creativity across various platforms thanks to the availability of low-priced devices such as smart mobile phones and tablets has made possible the “sharing, tweaking, co-creating and re-purposing of digital media content in the public sphere”. For an in-depth study and analysis of the digital impact, the School of Media and Cultural Studies of Tata Institute of