Dept. of Media Science organised a Two Day Workshop with Colors, Viacom 18

By |2018-02-12T05:03:09+00:00February 8th, 2018|Categories: General Blog|Tags: , , , , |0 Comments

A riveting two days workshop on Planning, Budgeting and Revenue Management in Audio Visual Media was organised by the Department of Media Science, Inspiria Knowledge Campus on 5th and 6th of February, 2018. The session was conducted by Mr Sangram Acharya, Planning and Revenue Management of Colors, Viacom 18. He shared a valuable experience of the media industry and discussed on a range of topics such as SCO, TRP, GRP, client relations, recent trends in advertising, etc and popular advertising and PR campaigns were also evaluated. The day 1 session incorporated discussion on TRP calculation, revenue generation and the break-up