The digital world keeps on opening new horizons and opportunities and re-defines the way we negotiate with our surroundings. From computers to cameras, audio recording devices to television sets, film-making to animation, the digital technology is the key driving factor. The explosion of user-mediated creativity across various platforms thanks to the availability of low-priced devices such as smart mobile phones and tablets has made possible the “sharing, tweaking, co-creating and re-purposing of digital media content in the public sphere”. For an in-depth study and analysis of the digital impact, the School of Media and Cultural Studies of Tata Institute of