For long, postgraduate degree courses in Management (MBA) and Computer Applications (MCA) became highly popular as these two-year professional courses were job-focused. MBA and MCA degree holders became the hot favourites of corporate houses hiring job seekers. As business and technology grew at a fast pace, the demand for qualified management and computer application professionals grew. Consequently, Management and Computer Applications courses were introduced at the undergraduate level with the nomenclatures BBA and BCA. Today BBA is one of the most sought-after courses at the undergraduate college level.
Why should you do a BBA course?
There are too many answers to elaborate here. In short, a Bachelor of Business Administration (BBA) degree creates the ground for you to excel in the world of business and commerce – either as a corporate professional, an entrepreneur or as a researcher/theoretical expert/ business consultant.
In Inspiria the benefit of looking to study BBA is even more attractive. Reason – the institution offers a range of specialized BBA courses besides the general BBA courses such as BBA (Entrepreneurship), BBA (Sports Management), BBA (Accountancy), BBA (Hospital Management),and BBA (Global Business). Let us look at some of the top BBA BBA UG courses.
Different Specialization Areas in BBA
Besides BBA (General) there are several BBA specialisation degrees such as BBA (Hospital Management), BBA (Entrepreneurship), BBA (Accounting & Taxation), BBA (Global Business), BBA (Sports Management), BBA (Digital Marketing), BBA in International Business, BBA in Digital Marketing and BBA in Human Resource. Let’s take a look at each of these BBA specializations. A student with a BBA degree in any of the following specializations will be able to carve a successful career in the business management field in India. Top BBA specializations include the following:
BBA (General)
The Bachelor in Business Administration(BBA General) is a 4-year undergraduate course degree that teaches students about business administration and covers subjects like Business Law, Human Resource Management, Financial Accounting, Taxation, Business Environment, Research Methodology, Public Relations, Economics, etc. The course is designed efficiently to provide a full understanding of a company’s functional areas and their interconnections. As a student of the BBA program you will be exposed to a diverse set of core disciplines. The BBA (General) course introduces students to the basic fundamentals of management education. and develops industry-ready professionals for the corporate sector.
BBA (Accounting & Taxation)
BBA program in Accountancy, Taxation & Auditing course thoughtfully blends core Accounting principles and theories with practical hands-on learning experiences. This meticulously designed curriculum aims to provide students with comprehensive knowledge and skill development in the field. The program not only opens doors to numerous career opportunities but also lays a strong foundation for pursuing a Chartered Accountancy (CA) degree. The course aims at developing and helping students acquire knowledge of Accounting and Tax Laws that are currently industry-relevant.
BBA (Entrepreneurship)
BBA (Entrepreneurship) is designed to instil business acumen and ignite the entrepreneurial spirit among students. They will learn to navigate the dynamic world of startups, develop innovative strategies, and master the art of successful business ventures. Fuel your passion, acquire vital skills, and shape a future where you are the driving force of your own success. BBA in Entrepreneurship trains students to generate innovative ideas for to create a startup. identify and evaluate innovative ideas with adequate business potential and prepare business plans which provide a multi-faceted view of business concepts and ideas.
BBA (Hospital Management)
This BBA Specialization trains students to become healthcare professionals. The growth of the corporate healthcare sector in India has been phenomenal in recent years, leading to huge career prospects. The course provides a comprehensive exposure to healthcare management. Expert hospital administrators contribute to the learning experience, enhancing professional growth in the field. Graduates can get an enhanced understanding of healthcare management principles and regulations. They cultivate leadership, operational skills, and strategic thinking that will enhance your skills and career.
BBA (Global Business)
The BBA degree course in Global Business Management is designed to prepare students to get ready for the world of tomorrow and develop a global mindset in order to be successful in business. This comprehensive course further equips the learners with the dynamics of changing global business a vast understanding of the traditional market and the expertise to integrate it with a global mindset and with modern applications.
The opportunities that lead to an expansion of a business on a truly global scale can only be harnessed if the students understand the macroeconomic phenomena like global trade, inflation, and employment, but also with geo-political factors like trade wars, trade barriers, supply logistics and regime change. Students gain knowledge of management and entrepreneurial skills, with a focus on global business. They are also trained to develop a global mindset think strategically and contribute to companies doing business internationally.
BBA (Sports Management)
Sports today is a multi-billion dollar industry and like all other corporate sectors must be managed efficiently by professional managers. BBA in Sports Management is designed to provide a comprehensive understanding of the business and fundamentals of sports management. The course offers a unique blend of theory and practical application, fostering the overall development of students in the field of sports. The curriculum ensures a cost-effective and productive approach to sports and business functions, covering all aspects of sports management. Students gain academic knowledge and practical expertise, preparing them for a career in this booming industry.
BBA (Digital Marketing)
Digital marketing is the latest trend in marketing, and it uses the internet and the entire online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming and websites. In today’s world digital marketing runs through the core of marketing plans and in everyday life, it has become prevalent by utilizing combinations such as SEO, SEM, and Content Marketing.
The course Introduces students to the fundamentals of Marketing as well as Digital Marketing and its applications. It acquaints them to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing, and mobile marketing.
Students are exposed to current digital marketing trends, practices and strategies.
BBA in Human Resource Management
BBA HRM is a three-year undergraduate degree in human resource management. This programme combines the study of management techniques along with specialised and expert training in Human Resource and Personnel Management.
Some of the best job profiles for BBA(HRM) are HR Manager, Personnel Manager, Public Relations Manager, Purchase/Vendor Development Manager, Sales/Business Development Manager, QA Manager, Product Manager, IT Recruiter, HR Coordinator and Admin Executive.
FAQs on BBA Specializations
How do you select the right BBA Specialization for you?
After perusing the various specializations that are offered under the Bachelor of Business Administration (BBA), you will have the insight and information required to make an informed decision about the specialization that you are going to choose. The decision involves your own interest areas and the sector you aim to be in.
Which BBA has the highest salary?
Salaries depend on the sector you are working in. Though all BBA specializations offer good starting salaries, the lucrative sectors are Hospital Management, Accounting and Taxation and Digital marketing.
What is the salary for a fresher in BBA?
This depends on the company you are joining. However, most BBA graduates can expect a beginner salary of Rs 4 to 6Lakhs per annum.
