Inspiria Knowledge Campus hosted one of the most dynamic design events of the year with “Designn-o-thon,” a 24-hour UI/UX hackathon which brought together budding designers as participants from various regions to compete in a high-energy experience in innovation and problem solving.
Introduction
Recognized as one of West Bengal’s largest design hackathons, Design-o-thon is a flagship event under the Inspiria AD Festival. It was held on May 9, 2025, with active participation from students across departments and modes, both online and offline. The event was conducted under the strategic leadership of Mr. Atul Gupta, Managing Trustee of Inspiria Knowledge Campus. Design-o-thon wasn’t just a test of endurance but a platform for meaningful collaboration, creativity, and real-world design thinking.
Objective
The primary objective of Design-o-thon was to provide a transformative learning experience in UI/UX design, fostering creativity, problem-solving skills, and real-world collaboration. By participating in this 24-hour hackathon, Inspria students and participants in general gained valuable insights into the fast-paced environment of professional design sprints. They were able to translate abstract concepts into practical UI/UX prototypes, addressing diverse user-centric challenges.
Throughout the event, they benefited from mentorship by industry experts and design professionals. This guidance not only enhanced their understanding of interface design, user journeys, and usability but also provided them with crucial feedback on their prototypes. Such interactions helped students refine their design thinking and develop solutions that are both innovative and user-friendly.
The Event
Over 24 hours, student participants translated abstract ideas into tangible UI/UX prototypes, addressing a variety of user-centric challenges. Throughout the event, industry mentors and design professionals were present to guide the teams, offering insights on interface design, user journeys, usability, and innovation. The hackathon format allowed students to experience the pressure and pace of professional design sprints, a valuable learning opportunity for anyone preparing to enter the design and tech industry.
Prize Distribution
To honor creativity and innovation, a prize of ₹50,000 was allocated for the top-performing teams. Ms. Devanniya Ghosh secured the first prize of ₹25,000, Mr. Rohit Mukherjee won the second prize of ₹15,000, and Mr. Hridam Roy earned the third prize of ₹10,000. Their achievements highlighted the growing synergy between digital marketing and user-centred design, as all three winners are students from the BBA Digital Marketing department at Inspiria.
The prize distribution ceremony marked the presence of distinguished guests and jubilant students, making it a celebratory close to the hackathon. Mr. Atul Gupta personally awarded the winners, encouraging all participants to embrace innovation as a lifelong journey. The event ended on an upbeat note, filled with inspiration, applause, and the promise of more such initiatives in the future. With Design-o-thon, Inspiria Knowledge Campus has once again demonstrated its commitment to nurturing future-ready professionals through immersive learning experiences.
Concluding Thought
The success of Design-o-thon was powered by collaboration between two key academic schools at Inspiria, the School of Computer Science and the School of Media Science. The event not only strengthened inter-departmental synergy but also emphasized the importance of combining technical and creative disciplines in addressing modern design challenges.
