When India hosted the cricket world cup for the first time in 1887, the total amount spent on sponsoring the event was reportedly Rs 10 crores. Today, 22 years later a top sportsman in India earns double the amount annually on endoresment deals. International cricket tournaments imvolve multiple crores of rupees while in the Indian Premier League, players who are yet to represent the country earn a few crores every year. One can imagine the amount earned by top international stars.
This just illustrates how sports in India has graduated from being government sponsored events to a multi-billion industry. Today we have a number of big sports events in the annual calendar which are money spiinning events too such as Indian Premier League, Hockey Premier League, Indian Super league, Pro Kabaddi league. The earning comes mainly from ticket sales, TV broadcast rights and sale of space commercial billboards and hoardings displayed on the ground.
Therefore sports in India today means big business. And as in all big busineses, the sports sector too needs well trained business professionals for successful running of the business. What is required is a team of professionals who not only have a basic understanding of the game but are also capable of working behind the scene to organize matches, monitor team finances, negotiate contracts of athletes. Thus sports management professional should have a more than an avaerga ineterest in sports as well as professional training in business management.
To fill this gap in the ever growing sports industry in the country, a degree in Sports Managment from a professional institution is the need of the hour. Qualified sports management professional
will be able to manage the business and governance of sports at all levels.
As the sector grows the scope for sports management professional are huge.
