This is the age of specialization. Whether it’s the medical field, or engineering or management,professionals need to have specialized skills in a specific area of the broad field. Bachelor of Business Administration (BBA) at the UG level and Master of Business Administration (MBA) at the PG level are the courses students opt for while venturing out into a career of business management. Today, besides the general BBA degree there are several specialized BBA degrees for students who wish to gain the right knowledge and skills for a particular field under the broad area of business management.
In this blog we are going to discuss the different emergent specializations in the management course at the UG level. These include BBAs in Entrepreneurship, Hospital Management, Sports Management,Global Management, Digital Marketing and Accounting Taxation & Auditing. Lets us analyze each of these specialized BBA courses so that you can decide which management course is best suited for you.
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BBA (Entrepreneurship)
The BBA (Entrepreneurship) course is meant for students for whom business is more of a passion than a profession. The course is designed to install business acumen in students and ignite in them the
entrepreneurial spirit. Students will learn to navigate the dynamic world of startups, develop innovative strategies, and master the art of successful business ventures. Fuel your passion, acquire vital skills, and shape a future where you are the driving force of your own success.
Objectives
- Generate innovative ideas for to create a startup.
- Identifying and evaluating innovative ideas with adequate business potential.
- Preparing business plans which provide a multi-faceted view of the business idea.
- Successfully executing the Business Plan to gain traction in the market.
BBA (Hospital Management)
The healthcare sector is growing at an incredible pace, especially with the growth of medical tourism. This rapidly growing industry need trained professionals in healthcare management. BBA (Hospital Management) aims to train students aspiring to enter the healthcare industry with the requisite knowledge and skills. The degree is open to students from both medical and non-medical backgrounds, providing comprehensive exposure to healthcare management. Expert hospital administrators contribute to the learning experience, enhancing professional growth in the field.
Objectives
- Enhance understanding of healthcare management principles and regulations.
- Cultivate leadership, operational skills, and strategic thinking.
- Prepare students for advanced studies and research in healthcare management.
- Provide a comprehensive understanding of management areas like HR, finance, operations, and marketing as per the requirements of the healthcare and medical tourism industry.
BBA (Sports Management)
Sports today is not just mere entertainment. It is billion dollar industry with much at stake. One requires the services of thorough professionals to organize and manage mega sports events. The BBA (Sports Management) course is designed to provide a comprehensive understanding of the business and fundamentals of sports management. The course offers a unique blend of theory and practical application,fostering the overall development of students in the field of sports. The curriculum ensures a cost-effective and productive approach to sports and business functions, covering all aspects of sports management. Students gain academic knowledge and practical expertise, preparing them for a career in this booming industry.
Objectives
- Training students to manage sports administration.
- Teaching the fundamentals of – Marketing, Operations, and Public Relations in the sports sector.
- Developing entrepreneurial mindset to develop sports businesses.
- Providing industry exposure through OTT’s programs in national-level leagues, clubs, and organizations.
- Using sports as a tool for integrating gender issues, role of governance and ethics in sports.
BBA (Global Business)
The BBA (Global Business) course primarily prepares students to get ready for the world of tomorrow and develop a global mind-set in order to be successful in business. Students are taught about the global dynamics and interplay between political, economical, social and human conditions and how one can use it to leverage one’s own business venture in the country or abroad. The opportunities that lead to an expansion of a business on a truly global scale can only be harnessed if the students understand the macroeconomic of global trade, inflation, employment, as well as geo-political factors like trade wars,trade barriers, supply logistics, regime change, etc.
Objectives
- To gain knowledge of management and entrepreneurial skills, with a focus on global business.
- To develop a global mindset, think strategically and contribute to companies doing business internationally.
- To scientifically examine sustainable market concerns in the perspective of environmental impact in both a domestic and an international context.
- To acquire a comprehensive foundation of the global environment and the analytical tools for intelligent decision-making.
- To attain cultural and social insights to lead people located around the globe.
BBA (Accountancy, Taxation & Auditing)
The BBA in Accountancy, Taxation & Auditing equips students to measure and analyze an organization’s revenue, expenses, sources, and uses of funds. Since finance is the foundation of any organization, this type of analysis aids in accomplishing the main goals of the company. Business management and finance are both included in the BBA in accounting curriculum. The notion of auditing, advanced accounting, financial reporting and statements, and, lastly, how to ethically communicate financial information will all be covered for students. The need for skilled workers in this field is expanding quickly as India’s GDP rises and new tax laws are implemented, and graduates with specific expertise in accounting, taxation, and auditing will be highly sought after.
Objectives
- Developing and helping students to acquire knowledge of Accounting and Tax Laws prevailing in the current business scenario.
- Providing students with in-depth knowledge of the industry-required skills.
- Enhance students’ analytical thinking and problem-solving skills.
- Develop communication and interpersonal skills to effectively interact with clients, colleagues, and stakeholders.
BBA (Digital Marketing)
Digital marketing is the new form of marketing that uses the internet and the whole online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming and websites. In today’s world digital marketing runs through the core of marketing plans and everyday life, it has become prevalent utilizing combinations such as SEO, SEM and Content Marketing.
Objectives
- Introduce students to the fundamentals of Marketing as well as Digital Marketing and its application.
- Introduce students to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing and mobile marketing.
- Expose students to current digital marketing trends, practices and strategies.
- Equip students with the necessary skills and knowledge required to succeed in Digital Marketing Industry.
- Introduce students to the fundamentals and theories of communication along with the mediums of communication.
BBA (Human Resources)
One of the most well-liked specializations is the BBA in Human Resources. In any industry, human resources plays a crucial role in making sure that a business operates efficiently and that its employees are satisfied. Managing the organizational structure and serving as a liaison between management and
employees are the main responsibilities of human resources.You will be hired in middle management if you have a BBA in human resources. You can be a generalist or a recruiter. The business and sector in which you obtain employment will determine your pay. Most HR professionals still make a solid living, enjoy good benefits, and have room to grow.
Objectives
- Students will learn the basics of Human resource Management.
- Students will be taught the skills to serve as a liaison between management and employees.
- Students will learn HR Laws.
BBA (Finance)
Students with a knack for numbers and strong analytical and reasoning abilities might find BBA in Finance an interesting course to study. An administrative position in the finance department would be a fantastic career choice because it is one of the most significant departments in a business. High salaries are associated with careers in finance, and many finance experts launch their own consulting and advisory firms after gaining the necessary expertise and extra credentials.
Objectives
- Students will learn the basics of financial management.
- They will be taught the knowledge of estimation, allocation and utilization of financial resources.
BBA (Retail Management)
One of the main drivers of the national economy is the retail sector. Selecting the BBA (Retail Management) specialization is a great decision because the sector is expanding and requires capable managers. This specialization will teach you everything there is to know about working in retail. You will gain knowledge of accounting, inventory, and customer and product management, among other topics. With a BBA in retail, you will have no trouble finding employment in one of the fastest-growing sectors of the economy. People who work in retail earn significant salaries since the profession is hard and busy.
Additionally, you will be eligible for benefits like sales commission.
Objectives
- Students will be taught the basics of event management.
- They will also be taught basic business managements knowledge and skills
BBA (Aviation Management)
The aviation industry is consistently growing and evolving. A BBA in Aviation Management offers a focused path into a fascinating and lucrative industry with a broad range of career options. It’s an ideal choice for those who dream of working in aviation. Graduates can find employment in airports, airlines, aviation consultancy, and government aviation agencies. Benefits may include travel perks and a chance to be part of a dynamic and exciting industry.
Objectives
- Besides learning the basics of business management, students get a deep insight into the specific requirements of the aviation industry.
- Students also receive proper grooming for the sector since it’s a part of the Hospitality industry as well.
BBA (Supply Chain Management)
The supply chain holds paramount significance in a manufacturing organization. Ineffective supply chain management prevents a manufacturing company from ever expanding. Managing a manufacturing company’s supply chain is the focus of this specialization. Procurement, manufacturing, supplying,
packing, and other topics are taught to students. Supply chain managers are among the most sought-after experts in the field since a company’s success
depends on its supply chain operating flawlessly. Additionally, they receive a high income and perks in response to this demand.
Objectives
- Students will learn the skills required for Procurement, manufacturing, supplying and packing that are essential to supply chain management.
BBA (E-Commerce)
Due to the fast growing trend of online shopping the e-commerce sector is constantly growing. With it the need for e-commerce specialists has also grown. An exciting entry into the digital marketplace with lots of room for expansion and creativity is provided by the BBA (E-Commerce) course. Graduates can work in digital marketing agency, e-commerce corporations, or launch their own online ventures. Graduates with a BBA in E-commerce can anticipate competitive pay, especially in online retail, digital marketing, and e-commerce management. The opportunity for international business, remote work, and entrepreneurial prospects are among the advantages.
Objectives
- Students are taught the basics of e-commerce operations and functions.
- Students learn the highly specialized modus operandi of online business.
BBA (Tourism)
The tourism industry is witnessed significant worth. India’s tourism sector will need many professionals. It employs millions of people in both organized and unorganized sectors. In the organized sector, through BBA in Tourism specialization, you can find good career-oriented jobs in various fields and earn a good living. From working in travel companies to tourism-related service providers, you have the liberty to choose to work in any part of this industry and in any capacity. In recent years, incomes in this sector have risen substantially, especially in the organized sectors, so there is potential to make an excellent living.
Objectives
- Students will gain insight into the various operations of the tourism industry such as airline ticketing, hotel booking, food services, transportation and leisure and medical tourism.
Conclusion
As we can see, students seeking to study management have several specialization options to choose from. All you need to do is to study the course content, course objectives and course outcomes of each of the different BBA specializations and then make a decision which specialization would suit you most.
