Social media is the initial contact or follow-up to get someone to actually take a tour or meet with an admissions counselor. The fact it’s so easy to tour and get to know a college without setting foot on campus has led to a flood of college applications. Many high school students apply to multiple schools to shop for the best financial aid. That raises the stakes for admissions counselors to reel in students, especially successful students who can boost the schools’ retention and graduation rates and, in turn, their rankings. Social media is used on a consistent basis with both the job-seeker and the employer looking for the best candidates. With the relatively recent boom of social media, more and more employers are utilizing this platform when looking to fill a position.
In the relatively recent dawn of social media, employers have more access to information on job candidates than ever before we are all aware of the benefits social media can have on our career. From Facebook, to Twitter, to LinkedIn, social media can be used to promote ourselves and advertise our expertise. Most businesses large enough to realize the cost benefits of technological advances to recruitment have implemented at least a few of these options. In times of double digit unemployment throughout much of the country, competition for open job positions is a fierce as ever. No drought with the development/awareness of social media is playing vital role for the student’s to seek out better career and for the job seeker to get right/satisfactory job for their career growth. People of any profile like Graphics Designer, Business Accountant or Fashion Designer or anything can seek out information from social media as per their employability skills.