Facebook Media Partnerships – India, Abira Pathak visits Inspiria
Inspiria was privileged to welcome Ms Abira Pathak, Media Partnerships, Facebook – India for a two-day interactive workshop at the campus on 11th and 12th of August 2017. On her first visit to North Bengal, she shared her heuristic learnings on effective public relations with the media science students of the college which she had acquired from her decorated and extensive industry experience.
Her first visit to the city of Siliguri was marked with practical session comprising on the effectiveness of social media marketing and communication within the periphery of the digital platform. The rapid evolution of social media usage by diverse products and services to reach out to the target audience. The need to understand and implement the correct social media platforms to get the desired results and conversions. Students had a hand on the training session that covered brand promotion and nitty-gritty of marketing and brand promotion.
Ms Pathak had earlier been with Shree Venkatesh Films and then moved on to OgilvyOne Worldwide and finally joined Facebook as Media Partnerships.