Focused at creating professionally, academically and ethically sound sports managers and executives

BBA sports management is a special combination of sports and business management, providing students with a diverse range of employment options. Students pursuing a BBA in Sports Management go through a qualitative training programme in which they not only actively participate in the field but also apply their minds to the business side of the subject. We also identify industry requirements and prepare students for placement. 

Our main objective is to provide resources and activities to help students with their career planning and to place as many students as possible through campus and off-campus interviews with leading organisations.


Sports Management Degree, Eligibility, Syllabus, Career – Since the inception of the first modern Olympics in 1896 conducted in Athens (Greece), sports have evolved beyond physical activity. Engaging in sports keep you mentally fit, boosts your confidence. To be precise, sports has endless profitable attributes. Major competitions like FIFA, Olympics, Asian Games, 2020 ICC T20 World Cup has created infinite opportunities for sports enthusiasts both in terms of physical and professional development.

Today, sports is acknowledged as a recreational medium for integrating the nations worldwide. So, if you have a passion for sports and desire a rewarding career in same, a 3-year full-time undergraduate BBA in Sports Management Course will unlock opportunities & career prospects that is equally challenging and worthwhile.

A fulltime BBA in Sports Management Course provides a diverse insight and exposure to sports as a business and its operations. The course comprises of comprehensive details and principles of sports administration, which is highly demanded in the national and global extent. BBA in Sports Management Course is designed primarily for rendering the top-notch professional eligibility or criteria in the field of sports operations.

Throughout the course, students are acquainted with the skills of planning, interpersonal skills, reasonable thinking and traits that are required for operating sports events, including entrepreneurship skills. The course makes the student industry ready by providing the in-depth knowledge and growing prospects of business related to sports.

The course also educates about the topics like rules & regulations of Training, marketing, arranging & sponsoring sports events, promotion of sports events, basic knowledge related to Sports Medicine and Nutrition and more. BBA in Sports Management course is entirely befitted for the ones who are good at sports. If you want to implement your passion and interest in sports and fitness to a greater level, then it is genuinely an ideal field for you for a prolific career ahead.

BBA in Sports Management Eligibility

To be eligible for the course, a candidate must pass 10+2 or equivalent in any stream from a recognized board. Though the course is offered by various institutions throughout the country and abroad, the admission is granted on the basis of merit in the class 12 board exam. The candidates should also sit for an entrance examination for getting admission for the course in the top institutions. The entrance test like SMAT (Sports Management Admission Test), CET (Common Entrance Test) are to name a few.

BBA in Sports Management Syllabus

The syllabus for BBA in Sports Management is designed for developing and polishing the proficiency of a learner as a full-fledged specialist in the field of sports management from a business perspective. The entire BBA in Sports Management Course is conducted in 6 semesters and is divided into theory and practicals. At the end of each term, the examination is conducted for the same.

The theoretical part comprises of classroom lectures, research, presentations, data analyzing techniques. On contrary, the students are provided the extensive view of the subject via projects, guest lectures, seminars, and industrial visits. BBA in Sports Management curriculum is designed to administer knowledge about the vast and multi-dimensional importance of sports. The study familiarizes the students with managing modern sports issues, Public Relations, and Entrepreneurship. The syllabus is likely to differ from one college to the other.

The BBA in Sports Management curriculum comprises of topics such as Principles of Leadership in Sports, Ethics of Sports, Contemporary Issues in Sports, Basic Statistics, Marketing Management, Public Relations and Sponsorship of Sports, Financial Accounting, Advertising, and much more. The syllabus further involves the preparation of projects on conducting sports events, polishing public speaking skills, viva, etc. Its mandatory for the students to go for an internship while they’re still in college.

BBA in Sports Management Course Career Prospects

A candidate with excellent knowledge and expertise regarding Sports Management along with a graduate degree are hired as Sports Department Manager, Athletics Director, Management Trainee, Corporate Partnership Manager, Sports Nutritionist, Marketing Manager, Procurement Manager, Sports Instructor, Athletics Administrators, PR Professionals, Sales Manager, Team Managers, etc. They are hired in fields of Advertising and Sports Companies, Sports Management Industry, Merchandising Companies, PR agencies, etc.

Also Read: BBA Course Subject, BBA Admissions, BBA Syllabus & Fee – Full Details


FAQ’S On Sports Management

1. What careers are in sports management?

Top Careers in sports management include – Athletic Coach, Athlete Development Specialist, Athletic Director, Business Development Coordinator, Contract Administrator, Contract Negotiation Manager, Event Coordinator, Facilities Manager, Financial Analyst, Fitness Manager, Fraud Manager, Marketing Consultant, Marketing Coordinator, Operations Manager, Public Relations Manager, Sales Coordinator, Sport Agent, and Sport Lawyer.

2. What subjects do you need for sports management?

The requirements for sports management are – the principles of management, financial accounting, economics, general psychology, physics, biology, and algebra.

3. What is a Sports Management Degree?

A Degree in Sports Management focuses on aspects of business and management in the field of sports. Such as sports event management, marketing, finance, facility management, leadership, etc.

4. Is a career in sports management good?

Yes. A career in sports management is the best for those have skills and passionate enough to deal with the extremely stressful jobs related to sports management.

5. Is sports management a good career in India?

Yes. As far as sports are concerned, India is already doing a lot better. Also, according to FICCI reports, about 23 lakh people will be employed in the sports management industry in India by 2025.

6. How much do sports management jobs pay?

The pay scale for sports management jobs varies based on various factors. Such as qualification, skills, location, experience, and responsibilities. However, in general, the base pay for anyone with a degree in sports management ranges between Rs. 350000 to Rs. 1000000 per annum.

7. What are the best jobs in sports?

With a bachelor’s degree in sports management, one can opt for any of the following jobs in sports. Such as Coach, Sports Agent, Umpire/Referee, Sports Broadcaster, Sports Executive, General Manager, Sports Physician, Sports Marketer, etc.

8. What is required for sports management?

The core and prerequisite requirements for sports management are principles of management, financial accounting, economics, general psychology, physics, biology, and algebra.

9. How much does a sports management degree cost?

The cost of sports management degree varies from one institute to the other. However, the average sports management course fee in India ranges from Rs. 2 lakhs to 7 lakhs for 3 years degree course.

10. Is it hard to become a sports agent?

You need a bachelor’s degree in sports management to be a sports agent. More importantly, it takes a lot of hard work and dedication to attain your desired goal.

11. How long does a sports management degree take?

A bachelor’s degree in sports management course takes 3 – 4 years.

12. How can I be a sports agent?

The best step is to take on professional development opportunities or, pursue a bachelor’s degree in sports management after 12th. A bachelor’s degree is the minimum and best qualification required to start a career in the sports management arena.

13. What do sports management do?

The field of sports management is highly competitive. It provides an exciting career for the sports-minded people in the said domain. A full-time bachelor’s degree course in sports management prepares you to work effectively as athletic directors, recruiters, team managers, sports marketers, PR professionals, sports agents, etc.

14. Is sports management a growing field?

Yes. Due to multi-billion dollar profits from the sports industry, job prospects in the sports industry is expected to grow faster than average by 2028. However, the competition for these jobs is high.

15. What colleges offer degrees in sports management?

There are a good number of colleges that provide a degree in sports management. Here is the list of best 5 sports management colleges in India.
i. National Academy of Sports Management, Mumbai.
ii.Amity School of Physical Education and Sports Sciences – New Delhi
iii. Maulana Abul Kalam Azad University of Technology, West Bengal.
iv. International Institute of Sports Management (IISM), Mumbai.
v. Inspiria Knowledge Campus, Siliguri.
vi. Jain University, Bangalore.
vii. George College, Kolkata, West Bengal.
viii. MIT School of Management- Pune.

16. What jobs are the highest paid in sports management?

Here is the list of highest paid jobs in sports management-
Professional athletes (for various sports),
Sports Medicine Doctor,
Physical Therapist,
Sports Agent,
Sports Broadcaster,
Sports Team managers,
Sports Communications Managers,
Sports Psychologist.

17. What should I study if I like sports?

Bachelor’s degree in sports management is the best alternative. It helps you perceive, learns and understand the sports from diverse perspectives, be it as an industry, game, or a business.

18. Can you be a coach with a sports management degree?

Yes. With a full-time Sports Management degree, career opportunities are endless. Thus, you can choose a wide range of careers in this field.


Focused at creating professionally, academically and ethically sound sports managers and executives

BBA (Sports Management)

The global sports market reached a value of nearly $488.5 billion in 2018, having grown at a compound annual growth rate (CAGR) of 4.3% since 2014, and is expected to grow at a CAGR of 5.9% to nearly $614.1 billion by 2022.

Sports Management at Inspiria Knowledge Campus (affiliated to MAKAUT) is specially designed to provide comprehensive understanding of the various aspects of Sports Management and Physical Education.

India is one of the many countries that have benefited from the rapid growth of the global sports market, but at this point of time the industry is unorganized in India and is in need of sports management professionals who can help organize this sector. There is a huge prospect of employability for individuals striving towards managerial positions

Specialization in Sports Management provides an insight into various administrative tasks, marketing & promotion, sponsorships, negotiations, governance of sports, technologies involved, facility planning and sports event management.

On the other hand, the Physical Education portion helps get a holistic understanding of coaching, anatomy & physiology, sports science, tackling injuries, strength & conditioning, kinesiology and biomechanics.

As a specialization in Management Studies, Sports Management offers a unique amalgamation of both of the aforementioned aspects which leads to an overall development of learners as prospective professionals in the field of sports

  • Gaining knowledge in core competency areas of the industry.
  • Identify and understand the factors that shape sport in a culture.
  • Understand sport management and the evolution of this discipline as a profession.
  • Apply the functions of planning, organizing, leading, and evaluating to a variety of sport organizations
  • To demonstrate the concepts of strategic planning and resource allocation in the sports indusrty.
  • Apply fundamental marketing and promotion concepts to the sport industry
  • Identify and apply various legal aspects in the sport industry.
  • Understand and describe various roles and duties of the sports governing bodies accross the globe.
  • Evaluate policiess and processes in various sport governing bodies.
  • Get an overall understanding of various technologies used in sports.
  • Organise various sports events effectively and efficiently
  • Understand anatomy, basic bio mechanical principles and terminology.
  • ODetermine factors involved with development, fitness levels and training strategies.
  • Understand and utilize various training methods.

Fee per Semester Rs. 40,000. Total Semester Fee = 6 x 40,000 = Rs.2,40,000

One Time Payment

Fees DetailsAmount
Admission Fees42,000
Interest free Security Deposit (Refundable)10,000
Fees payable at the time of Admission

(Which includes first semester fees)
Total Course Fees for 3 Yrs
(Semester fees + 1 time payment)

At Inspiria, we believe in rewarding the hard work and excellence achieved by meritorious students in their academic endeavors.
As part of Wings Scholarship Program, we are giving out scholarship for
(BBA Sports Management)
Score in Class 12Scholarship
70% or Any District level Certificate30% Scholarship
80% or Any State Level Certificate 40% Scholarship
90% or National level Certificate 50% Scholarship

10+2 passed from any board with English as a subject. Students from any stream can apply. Candidates appearing in the Class XII board finals can also apply in advance.

Course Module

  • English –I
  • Statistics – I
  • Computer Applications– I
  • Organization and Management in Sports
  • Foundations of Amateur and Prof. Sports
  • Language Laboratory
  • Computing Lab
  • English –II
  • Statistics – II
  • Computer Applications – II
  • Contemporary Issues in Sports
  • Ethics in Sports
  • Public Speaking on Assigned Topic
  • Computing Labpic
  • Computing Lab
  • Principles of Management
  • Business Communication
  • Financial Accounting
  • Sports Training and Conditioning
  • Leadership Principles in Sports
  • Managing Sports Events
  • Financial Management-I
  • Marketing Management-I
  • Human Resource Management-I
  • Advertising, Public Relation and Sponsorship in Sports
  • Sports Facilities Planning and Management
  • First Aid and CPR
  • Basics of Sports Medicine & Nutrition
  • Sports Marketing
  • Managing and Promoting Sports Events
  • Spectator Management
  • Funding in Sports
  • Project
  • Defence of Project
  • Sports Law and Risk Management
  • Psychology of Sports
  • Managing Sports Organization
  • Sports Media and Event Management
  • Administration of Games & Leisure Plex
  • Comprehensive Viva

The Syllabus/Course Module are as per West Bengal University of Technology Curriculum

Career Opportunity

Job fields and employment areas for Sports management students


Athlete Development

Business Development

Financial and
Contract Analyst







Sports Facility


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