BBA course known as a Degree in Bachelor in Business Administration is an industry-oriented undergraduate course stretched over a period of three years or four years and designed to provide students with a strong foundation in business fundamentals and their application in real-world work environments.
BBA degree combines foundational general education courses with a strong focus on the specific business specialization of your choice. These specializations can include management, marketing, entrepreneurship and family managed business, finance, international business, foreign trade, financial analysis and services, human resources, operations management, international shipping and air cargo logistics, hospital management, media management etc.
Business communication, critical and analytical thinking, business decision making abilities, team-based group activity and leadership skills form the basic structure of the BBA course on which various subjects are linked and taught with special emphasis on understanding business scenarios, industry verticals, market structure, consumer behaviour, diversity of workforce in organizations, brand leadership, financial structure of markets, marketing and distribution policies, the legal and political environment, domestic and foreign competition and the like.
BBA course duration incorporates training and practical experience in the form of case-based live-projects, presentations, internships, industrial visits, and interaction with experts from industry and academia which serves to fill in knowledge gaps and develops a deep understanding of various business functions in totality. Thus, a BBA degree prepares one for real-world business administration roles by making students competent, matured and industry focused.
Students pursuing a BBA course from well known institutions get access to information on corporate dynamics, market research, latest concepts and theories in the management of both Indian and foreign origin, innovation and technology, etc., used to aid management decision making in corporate houses and in increasing competitive advantage.
Candidates get the maximum advantage possible from this programme by actively participating over the spread of three years in management games, role plays, talent shows and events, quizzes, entrepreneurial and corporate social responsibility projects and above all developing their communication skills under the banner of their chosen institution.
Thus BBA course offers a rewarding career to students who are looking for a systematic and well-planned career growth and challenging roles to undertake.
A typical BBA course details will include the following subjects in a 3-year duration programme:
- Indian Society & Culture
- Computer Applications-I
- Computer Applications-II
- Principles of Management
- Business Environment
- Business Regulatory Framework
- Business Economics
- Business Communication
- Financial Accounting
- Production Management
- Materials Management
- Marketing Management-I
- Human Resource Management-I
- Management Information Systems
- Financial Management-II
- Marketing Management-II
- Human Resource Management-II (Paper Code BBA-503)
- Fundamentals of Entrepreneurship
- Environment Management
- Transport Management
- Financial Management-III
- Marketing Management-III
- Human Resource Management-III
- Health Care Management
- Social Research Methods