With revenue pouring in from ticket sales to commercial endorsements, the sports sector requires top-grade business professionals. Today, sports are more than just games; it’s a multi-billion dollar industry that needs skilled managers to handle various aspects of the business. The introduction of popular TV in the 60s and 70s, and the live telecast of global sports events, further galvanized the industry’s growth, creating numerous opportunities for those passionate about sports and business. Sports management is a lucrative career in this trillion-dollar industry.
A Sports Management degree course teaches students skills and concepts related to Management, Marketing, Finance, and Law related to the sports industry.
One aspect of sports management deals exclusively with the professional organizing of sports events – local, regional, national, or international.Sports managers handle hundreds of things related to event management, logistics, and timely execution. Moreover, they ensure that all tasks are performed seamlessly and that the event runs smoothly.
The other aspect is the liaison of the sports sector with the corporate world. Without corporate support or endorsement, sports will not survive today or at least not acquire the global reach that it has now. Sports managers need to promote an event, market it, and arrange the sponsorships.
Yet another aspect of sports managers is to manage a sports celebrity. A top baseball star, footballer, boxer, tennis star, or even cricketer earns hundreds of crores of rupees. Each celebrity is an industry in his/her own right. And he or she needs professional managers to handle his/her commercial dealings, endorsements, Public Relations.
Benefits of Pursuing Sports Management degree
The Bachelor of Sports Management UG degree course prepares undergraduates for a lucrative career in the sports sector. The course covers the various aspects of business in sports, including promotion, event management, revenue generation, ticket sale,s, and marketing. Students are introduced to the nuances pertaining to managing sports events, finance, and other business aspects. They also gain insight into the various activities involved in sports and develop skills such as time-management, teamwork, and data analysis.
Also Read: Scope Of Sports Management in India
Employers hire Sports Management graduates for various roles such as Management Trainee, Sports Instructor, Procurement Manager, Sports Nutritionist, and other areas related to sports merchandise, advertising, media companies, and the sports management industry, to name a few. Sports Management graduates earn salary packages ranging from INR 2 to 9 Lacs per annum.
So you if have a keenness for sports and games, have represented your school or college in any game and passionately follow sporting events, then this career is just right for you.