Sports today are not only about games. It is, in fact, a multi-billion dollar industry and like all businesses requires top-grade business professionals to deal with various aspects of the sports sector. There is huge revenue coming from sports events from the sale of tickets to commercial endorsements. The advent of popular TV in the sixties and seventies and the live telecast of global sports events further galvanized the sector to develop into a trillion-dollar industry.
A Sports Management degree course teaches students skills and concepts related to Management, Marketing, Finance, and Law related to the sports industry. Sports Management graduates learn how to effectively cope with the business side of sports by applying the latest trends and technologies.
One aspect of sports management deals exclusively with the professional organizing of sports events – local, regional, national, or international. The hundreds of things related to event management, logistics, and timely execution are handled by sports managers.
The other aspect is the liaison of the sports sector with the corporate world. Without corporate support or endorsement, sports will not survive today or at least not acquire the global reach that it has now. Sports managers need to promote an event, market it, and arrange the sponsorships.
Yet another aspect of sports managers is to manage a sports celebrity. A top baseball star, footballer, boxer, tennis star, or even cricketer earns hundreds of crores of rupees. Each celebrity is an industry in his/her own right. And he or she needs professional managers to handle his/her commercial dealings, endorsements, Public Relations.
The Bachelor of Sports Management UG degree course prepares undergraduates for a lucrative career in the sports sector. The course covers the various aspects of business in sports, including promotion, event management, revenue generation, ticket sale,s, and marketing. Students are introduced to the nuances pertaining to managing sports events, finance, and other business aspects. They also gain insight into the various activities involved in sports and develop skills such as time-management, teamwork, and data analysis.
Also Read: Scope Of Sports Management in India
Sports Management graduates are hired as Management Trainee, Sports Instructor, Procurement Manager, Sports Nutritionist, and several other areas dealing with sports merchandise, advertising, sports management industry, and media companies, to mention a few. Sports Management graduatesearn salary packages ranging from INR 2 to 9 Lacs per annum.
So you if have a keenness for sports and games, have represented your school or college in any game and passionately follow sporting events, then this career is just right for you.