Ritomaitree Sarkar

Asst. Professor

Ritomaitree Sarkar has considerable experience in the industry and has also taught undergraduate students as part of her assistantship in Temple University, Philadelphia, USA. Ms Sarkar has worked in both the marketing and media industry both in India and USA.

EDUCATION

  • B.A. in Mass Communication and Management, Guru Gobind Singh Indraprastha University, New Delhi- 2013
  • PGDM in Film and TV marketing research and analysis, St. Xavier’s College (XIC), Mumbai- 2014
  • M.A. in Corporate Communications( Journalism), Klein college of Communication, Temple University, USA- 2017

EXPERIENCE

  • Worked as Content Marketing Associate with myGate Bengaluru.
  • Experienced in channel management of digital content hubs and various supporting social channels including email / newsletter distribution.
  • Integration of content programs with brand campaigns to drive brand to demand.
  • Worked as a part of Times of India editorial team to develop and curate content for Times Lifestyle.

PUBLICATIONS

  • Framing Female Foeticide: A comparative analysis of Gender differences of reporters, their sources, and issue framing (Presented and published at The World Association for Public Opinion Research, Mexico City 2016)
  • Comparing civility and inclusivity of e-discussion forum and radio talk platform. A critical discourse analysis of user comments on the newest and oldest ‘Faceless’, mediated discursive spaces. Presented at 359th International Conference on Management, Economics & Social Science – ICMESS 2017 (Poland)